TeamPlayr Google Ads Case study
Brand
Team Playr
LOCATION
USA
INDUSTRY
Sports Industry
platform
SEO and Google ads
year
2024
Problem
Teamplayr, an online platform that connects parents to youth soccer clubs sought to increase its visibility online and attract organic traffic. There were numerous challenges with the existing website's technical optimisation, content quality, and search engine visibility.
Solution
We addressed these challenges by implementing a comprehensive SEO strategy that focused on:
- Technical Optimisation: Improving user experience and search engine ranking by fixing technical issues such as slow page load times, broken links, and mobile compatibility.
- On-Page Optimisation: Optimising meta tags, headers, and image alt text with relevant keywords to enhance search engine visibility.
- Content Creation: Creating high-quality blog content that addresses common questions and concerns of parents.
- Local SEOImplementing local SEO strategies, including creating local landing pages and optimising for location-based searches.
- Content Refinement: Implementing SEO best practices and updating existing content to incorporate relevant keywords.
VALUE DELIVERED
The SEO efforts yielded significant improvements:
- Organic Traffic Surge: A remarkable 249% increase in organic clicks from Google Search Console, demonstrating enhanced visibility and discoverability.
- Increased Engagement: Improved website content and navigation led to increased user engagement and time spent on the platform.
- Enhanced Lead Generation: The boosted online presence attracted more parents seeking youth soccer clubs, resulting in increased sign-ups and engagement.
IMPACT
With the SEO strategy in place, TeamPlayr achieved its goal of expanding its online presence and attracting more parents interested in youth soccer. As a result of the platform's improved visibility and user experience, it has been successful in connecting parents with appropriate clubs, stimulating the growth of youth soccer in the community.
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