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Page Experience

Definition of Page Experience

Page Experience refers to the overall user experience a visitor has when interacting with a web page. It encompasses various factors such as page load speed, mobile-friendliness, safe browsing, interactivity, and visual stability. Page Experience has become a crucial ranking factor in search engine algorithms, particularly Google’s, as it directly impacts user satisfaction and engagement.

Example of how you can use Page Experience

Suppose you’re optimising a website for better search visibility. By focusing on improving page load speed, ensuring mobile responsiveness, and eliminating intrusive interstitials, you enhance the overall Page Experience. This, in turn, can lead to higher rankings in search results and increased user engagement.

Key Takeaways

  1. Page Experience is a vital aspect of SEO that directly impacts user satisfaction and engagement.
  2. Core Web Vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), are key metrics used to measure Page Experience.
  3. Mobile-friendliness, safe browsing, HTTPS security, and absence of intrusive elements contribute to a positive Page Experience.
  4. Optimising Page Experience can lead to better search rankings, increased organic traffic, and higher conversion rates.
  5. Regular monitoring and improvement of Page Experience are essential for maintaining and enhancing website performance.


What are Core Web Vitals?

Core Web Vitals are a set of metrics that measure key aspects of user experience, including loading performance, interactivity, and visual stability.

How does Page Experience impact SEO?

Page experience is a significant ranking factor in search engine algorithms, particularly Google's. Websites with better page experience are more likely to rank higher in search results.

How can I improve Page Experience?

To improve the page experience, focus on optimising page load speed, ensuring mobile responsiveness, providing a safe browsing experience, and minimising intrusive elements.

What is the importance of mobile-friendliness in Page Experience?

With the increasing use of mobile devices for browsing, mobile-friendliness is crucial for providing a positive user experience and improving search rankings.

How are Core Web Vitals measured?

Core Web Vitals are measured using tools like Google PageSpeed Insights, Lighthouse, and Chrome DevTools, which analyse various aspects of page performance.

Does Page Experience affect paid search rankings?

While Page Experience is primarily a ranking factor for organic search results, providing a positive user experience can indirectly impact the performance of paid search campaigns by improving user engagement and conversion rates.

Are there any penalties for poor Page Experience?

Websites with poor Page Experience may experience lower rankings in search results, reduced organic traffic, and decreased user engagement, ultimately affecting their online visibility and performance.

How often should I monitor Page Experience metrics?

It's recommended to monitor Page Experience metrics regularly, ideally on an ongoing basis, to identify areas for improvement and ensure optimal user satisfaction.

Can third-party scripts and widgets impact Page Experience?

Yes, third-party scripts and widgets can impact Page Experience by affecting page load speed, interactivity, and visual stability. It's essential to evaluate their impact and optimise accordingly.

Does Page Experience include factors beyond Core Web Vitals?

Yes, Page Experience encompasses various factors beyond Core Web Vitals, such as mobile-friendliness, safe browsing, HTTPS security, and absence of intrusive elements.

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