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what-is-seo
What is SEO?

SEO stands for Search Engine Optimisation

SEO is a practice that will help increase the quantity and quality of traffic to a website through organic search engine results. Simply put, it’s about optimising various elements on your website to provide positive signals to search engines like Google, Bing, or Yahoo. 

By doing this, you improve your chances of ranking higher in search engine results pages (SERPs) when people search for relevant keywords or phrases related to your website or business. 

SEO involves various techniques, including keyword research, content optimisation, link building, and technical optimisation. All these elements are aimed at improving your website’s visibility by ensuring that it appears on page 1 of Google search results!

SEO Solutions

What are the components of SEO?

For the sake of simplicity, let’s compare your website to a convenience store. On-page SEO is like optimising the interior of your store. Just like you would organise your products for the right visibility and make the layout intuitive for customers, on-page SEO involves optimising the content, structure, and HTML code of a website.

This includes elements like keyword optimisation, meta tags, headings, and internal linking. Just like you would want your physical store to have attractive displays and signage, on-page SEO involves using engaging titles and descriptions to entice visitors to explore further! Using the right keywords on the right pages is important - ensuring that the pages are ranking for the right reasons.

On Page Optimisation

Content Optimisation

Internal Linking

Responsiveness

Page Speed

Structured Data

Off-page SEO is similar to spreading the word about your store beyond the marketplace. It’s about building your store’s reputation and authority through activities that take place off your website.

Similarly, off-page SEO involves actions taken outside of your website to improve its authority, relevance, and popularity. This includes strategies like link-building, guest posting, and content marketing. Off-page SEO, when done by a group of SEO experts, helps boost your website’s visibility and credibility.

Competitor Analysis

Backlink Analysis

Guest Posting

Content Marketing

Disavow Toxic Links

Link Building

Technical SEO is like the maintenance and setup of your store’s utilities and structure. It is like ensuring the plumbing, electricity, and the underlying structure of your store is in good shape.

Technical SEO focuses on optimising the technical aspects of a website to improve its crawling, indexing, and overall performance in search engine results. SEO experts in Auckland focus on Technical SEO to ensure that your website is technically sound and accessible to both users and search engine bots.

Sitemap/Robots.txt

Core Web Vitals

canonicalisation

Indexation

Website Security

Site Architecture

Give your next SEO project a Kickstart!

It is the dream of every business owner to have their company dominate Google’s top results. And we agree. Our team of Auckland SEO experts tailor campaigns for your brand, give guidance that is best suited for your company, and support you through every step you take. 

Collaborate with the top SEO company in Auckland and get one step closer to your dream! Reach out to Kickstart Digital today and learn more about how we can help you. 

Ecommerce SEO

This process involves optimising your online store’s product pages, category pages, and overall website structure to attract more organic traffic and improve sales through search engine results. It’s all about ensuring that your products and related categories are ranking for the right keywords.

Video SEO

There are specific signals you can manipulate to get your videos ranking better. For example, enhancing titles, descriptions, and tags helps create traction for your videos on platforms like YouTube. It also encourages engagement through likes, shares, and comments to boost views and reach.

Local SEO

This will ensure your site shows up at the right place at the right time. Local SEO helps you target customers in a specific demographic by optimising your website and online presence to appear in local search results that usually follow the format of “a keyword” + “your suburb”.

App Store SEO

Think of this as optimising a storefront in a crowded market. App store SEO involves improving the visibility and discoverability of your mobile app within app stores like Google Play. This is typically done with keyword optimisation, app title and description optimisation, and user reviews and rating management.

Track SEO Success

how do we measure success in SEO?

Our efforts don’t end with just optimising your website - we track performance of your campaign to monitor growth.

Our team of SEO experts use data-driven methods to track growth. Which include but is not limited to -

clicks on google search
organic traffic on GA4
Measure Conversions From Organic Traffic
semrush keyword tracking

Clicks to Website On Google Search Console

Search Console provides data showing how often users saw or interacted with links to or content from your site, in Google Search, News, and Discover.

A Click is when a user clicks on a link on the Google search results page and it leads to your website.

Tracking site clicks gives us insights into what keywords your users are searching and which page on your website they land on.

Our SEO experts in Auckland analyse this data to improve your organic visibility. We use this imformation to align your pages to the right keywords so you show up for the right reasons.

TOOLS USED:

Measure Growth In Website Traffic

Like tracking clicks, measuring growth in website traffic is also another sure way of seeing the fruits of our optimisation efforts.

It helps assess the effectiveness of the marketing strategies and website optimisations we implemented while detecting any patterns and trends in user behaviour. This, in turn, will help us tailor any new strategies to suit the audience better.

It will also help set a realistic goal for increasing audience reach and engagement and allocate resources accordingly. It also gives us a proper look at what your audience likes on your site, enabling better targeting and customisation of content and marketing campaigns.

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Measure Conversions From Organic Traffic

Our SEO experts set up conversion events to keep track of specific actions users take on your website, whether they be in the form of purchases or sign-ups from organic search results.

This helps us in a few ways. We can assess the effectiveness of our organic search efforts. It lets us track the impact of SEO strategies on bottom-line metrics, providing insights into which tactics are most successful in driving conversions. It provides data on which keywords, landing pages, and content types are driving the most conversions.

Based on the data we gather, our team will either fine-tune the existing strategy further or introduce a new one for the best results.

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We Track And Report On Every Keyword’s Google Search Position

As the name implies, keywords are key to any SEO strategy. They are what search engines look for before ranking your site. This is why it is important to keep an eye on keywords and use them to find out where you are ranked.

It provides insights into where your website ranks for the chosen keywords and how the rankings fluctuate. As such, it also gives us a glimpse into competitor performance, and we can get some insights from there.

Kickstart helps you identify which keywords your web pages rank for and where they rank for those keywords over a period of time. This will then be implemented in all the SEO strategies.

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Client SEO Results

SEO Wins: Real Client Success

durable dog toys nz

Pet Industry

#1

Keyword - Durable dog toys NZ

~250

Monthly Searches

organic nappies

Baby Care Industry

#1

Keyword - Organic Nappies NZ

~500

Monthly Searches

Client Testimonials

I have been working with Kickstart Digital for the past few months, and I must say, it has been an incredibly positive experience. They have seamlessly managed my Google Ads, SEO, website development, and Facebook ads, delivering outstanding results.

From day one, their professionalism and expertise have been evident. They truly know their stuff, and have a sound understanding of the digital marketing landscape. Whenever I have questions or need assistance, the team quickly responds and provides insightful solutions!

One thing that sets them apart is their willingness to go above and beyond. Not only do they handle core services efficiently, but they also assist me with any ad hoc requests that I have. I have seen a significant improvement in my online presence and customer engagement since partnering with them and I’m excited to see where this goes.

Jessie Shi

Director, Gold Health NZ

I recently had the pleasure of experiencing exceptional service from Kickstart Digital, which resolved a complex issue related to Google Analytics 4 connectivity for our business.

We’ve tried to solve this issue for a month, including using Google support, but all without results. Kickstart Digital demonstrated not only technical expertise but also a genuine passion for providing outstanding service. They were able to solve the problem within an hour. It was evident that they genuinely cared about the success of our business and were invested in ensuring the GA4 connectivity issue was completely resolved.

Olga Ivanova

Digital Marketing Specialist, Debt Managers

Kickstart Digital has helped MyBlitz propel itself from a brick and mortar store to a thriving online business. Their expertise in creating our e-commerce store and setting up GA4 for tracking our e-commerce data has really helped us track our growth and understand our marketing spend! I would highly recommend their services if you’re looking to grow your business online.

Faisal Khan

Managing Director, MyBlitz

Shopify store speed optimization from 51 to over 75 – good work! Thanks!

Rachel Emmanuel

Director, Paul and Paulie

Kickstart has definitely kickstarted my business and I am impressed with Uppli’s communication and willingness to help.
Thanks

Owen Sinclair

Director, Shore Scape

I have been working with Uppli for 6 months now and have seen an increase in sales during this time.  Uppli goes above and beyond with helping me with things not just specific to marketing, but help with the website and other technical things that I struggle with.  He is continually changing things up so we can continue to grow each month.  I switched from a big company to Kick Start Digital and find this service with Uppli much more one-on-one specific to my personal business needs rather than just being another number in some big marketing firm.  I look forward to seeing what the future months look like!  A big thanks Uppli, it has been great working with you! :smiley: Tarah

Tarah Spyve

Director, Shine Pets

Kickstart did an amazing job of helping us launch our new UK website, including database migration, google tracking, Shopify theme customisation and SEO tasks. We look forward to continuing our relationship!

Kate Adler

Digital Sales Manager

Exceptional service delivering the result. Highly recommended!

Cindy Ren

Business Owner

Excellent customer service and results from my google ads campaign for my business Eclectic Boutique. Uppli is great to deal with and offers a very professional service which I’d highly recommend.

Chrisy Macleod

Business Owner

Uppli is a dedicated individual who is assisting us immensely in our Website SEO. Many thanks Uppli.

Mark Perratt

Director, Tanglin

Have been dealing with Kickstart for a few months now, sales & business are on a positive upwards trend.

Greg Chapman

Director, CPM Bullion
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Location

Find Us Here!

We’re a performance marketing agency right here in Kingsland, and we’re all about making your business soar! Our tech-savvy marketing pros in Auckland are ready to give your brand the attention and boost it deserves. Swing by for a cup of coffee (or beer😉), and let’s chat about how we can help your marketing game!

No Lock-in Contracts

Small But Dedicated Team

Our Prices Won't Break the Bank

377 New North Road,
Kingsland, Auckland 1021,
New Zealand

FAQ

Got Questions? We've Got Answers!

A performance marketing agency is a specialised agency dedicated to delivering measurable marketing results. By focusing on key performance indicators (KPIs) like clicks, leads, conversions, and sales, we can ensure that every campaign achieves specific, trackable outcomes for their clients.
Performance marketing agencies offer a range of services including digital advertising, search engine marketing (SEM), social media marketing, SEO, email marketing, and conversion rate optimisation (CRO). Kickstart Digital specialise in SEO and Pay per click advertising.
Let’s put it this way: Your business is one of the most important parts of your life. You have two options for improving sales: hire a professional digital marketing agency with expertise and proven results, or rely on your cousin who “knows Facebook.” A professional agency brings specialised skills, experience, and tools to drive real growth, while a casual approach might not deliver the same impact.
Results from PPC strategies can start appearing within a few days to several weeks, but optimising these campaigns for the best return on investment (ROI) may take several months. For SEO, you can expect gradual, incremental gains each month. The success of an SEO campaign depends on various factors, including your industry, competition, website quality, and investment level.
At Kickstart Digital, you’ll work directly with marketing experts, not just sales people or account managers. We focus on building long-term partnerships rather than one-off sales. Our goal is mutual success: if we help you make money, there’s no reason for you to leave us. We are dedicated to your growth and committed to delivering real results.

Let’s plan your strategy

Irrespective of your industry, Kickstart Digital is here to help your company achieve!

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