Google ads
Google Ads Experts in Auckland
With the power of Google Ads, you can reach your audience no matter where they are. Make your business known with Google Ads!
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Google Ads
What is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).
types of Google ads
1.
Search Ads
Search ads appear on Google Search and other Google search partner sites when people look for products or services similar to those you offer. These ads typically appear at the top or bottom of the search results page.
2.
Performance Max Ads
Performance Max ads use Google’s advanced machine learning to automate and optimise ad placements across all of Google’s advertising channels, including Search, Display, YouTube, and more, to drive maximum performance.
3.
Display Ads
Display ads are visual ads that appear on the Google Display Network, which includes over two million websites and apps. These ads can be images, text, or video, and they help you reach people as they browse their favourite websites.
4.
Shopping Ads
Shopping ads appear on Google Shopping and next to search results, offering users detailed information about products before they even click the ad. These ads include a photo of your product, a title, price, store name, and more.
5.
Local Services Ads
Local service ads help local businesses connect with people searching for services in their area. These ads appear at the top of Google search results and allow customers to call or message you directly from the ad.
6.
Youtube Ads
Video ads appear before, during, or after videos on YouTube and the Google Display Network. These ads can help you reach and engage your audience in a more dynamic and compelling way.
7.
App Ads
App ads appear on Google Search, YouTube, Google Play, and within other apps and mobile websites on the Display Network. They help you promote your app to the right audience, driving more downloads and engagement.
How we measure success for google ads
1
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Ecommerce ads
Success in e-commerce ads is gauged by sales, conversion value, cost/conversion and ROAS, focusing on revenue generated from ad clicks.
ROAS
Return On Ad Spend is calculated by measuring Conversion Value/Cost
Conversions
Total number of purchases made from Google Ads.
Conversion Value
Total revenue generated from purchases on Google Ads.
Cost/Conversion
Cost incurred to get 1 sale from Google Ads.
Lead gen
Lead generation ads measure success by the number and quality of leads, tracking cost/conversion, conversions, conversion rates, and average cost/click.
Avg. CPC
Average Cost Per Click is the cost of single click on Google.
Conversions
The no. of people who reached out to you on your website from Google Ads.
Cost/Conversion
Cost incurred to get 1 person to reach out to you on your website from Google Ads.
Conversion Rate
Percentage of users from Google Ads who take actions on your website out of the total no. of users.
Why Google Ads?
Reach customers wherever they are
Imagine having a billboard in Auckland City that can move around to the perfect location at the perfect time. Google Ads is like that billboard, showing up exactly where and when your potential customers are most likely to see it.
Whether they’re browsing on YouTube, checking their emails in Gmail, or searching for something on Google, Google’s advanced algorithms place your ads in the best spots to maximise visibility and conversions.
Stay in full control of your budget
Think of your Google Ads budget as the fuel for your moving billboard. You get personalised advice on how much fuel you need, set your monthly limit, and have the flexibility to refuel anytime.
Google’s technology helps you track how efficiently your fuel is being used, ensuring you get the most mileage out of every dollar spent.
Track, learn, and optimise for ROI
Your moving billboard also comes with a powerful system that tracks all interactions with your ads, giving you valuable insights into your audience’s behaviour.
Google’s budget-optimising automation acts like a smart co-driver, constantly adjusting your route to capture new customers with the highest return on investment (ROI), ensuring your billboard is always seen by the right people at the right time.
Our Services
Some of what we do under growth tracking
1. Google Analytics (GA4) and Tag Manager Audits
Do you find your website data confusing? We can help! We’ll carefully review your Google Analytics 4 and Google Tag Manager setup to find any problems with accuracy and ensure you’re gathering the correct information. It’s like giving your website’s tracking system a checkup.
2. Google Analytics (GA4) and Tag Manager Overhauls
Is your conversion tracking system old or not working well? We can fix that! We’ll completely rebuild your Google Analytics 4 and Tag Manager setup to ensure it’s accurate and efficient, and collects the data you need to make smart choices.
3. Google ads Conversion and Event Tracking
Curious about how people use your website after they click a Google ad? We’ll set up tools to track exactly what visitors do, like signing up for newsletters, submitting forms or buying products. We can also track other actions, like button clicks or watching videos, to learn more about user behavior.
4. Ecommerce Tracking Implementation
Selling things online? We’ll make sure your tracking is perfect! We’ll set up your system to accurately follow every step of the buying process, from when people look at products to when they make a purchase. This info will help you understand how customers behave and improve your online store.
5. Data Customisation and Enhanced Tracking
Looking to do more than just the basic conversion tracking? We can tailor your tracking system to capture specific data that’s important for your business goals. It’s like fine-tuning your website’s tracking to focus on the information that really matters to you.
6. Ecommerce Troubleshooting & Support
Having problems with your online store’s tracking?
We’ll investigate like detectives! Our team will carefully review your Google Analytics (GA4) and Tag Manager setup to find any accuracy issues and ensure you’re gathering the correct data. It’s like giving your website’s conversion tracking system a thorough checkup.
7. Offline Sales and Event Tracking
Not everything happens online!
We can help you track sales and events that occur offline. This way, you’ll get a full view of your marketing success, no matter where your sales happen.
8. Data Visualisation and Reporting
Feeling overwhelmed by all the data?
We’ll transform your numbers into clear visuals! Our team will create straightforward reports and graphics that quickly show how your website is doing. No more struggling with complicated spreadsheets—you’ll instantly see what’s working well and what needs attention.
9. Custom Conversion Tracking
Have specific conversion tracking needs?
We can design solutions just for you. Whether you have unique tracking challenges, we’ll collaborate with you to create a solution that fits your exact requirements.
talk to us about your Ad campaign!
Our team of Google Ads experts in Auckland specialise in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. We work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.
Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance.
Client Testimonials
I have been working with Kickstart Digital for the past few months, and I must say, it has been an incredibly positive experience. They have seamlessly managed my Google Ads, SEO, website development, and Facebook ads, delivering outstanding results.
From day one, their professionalism and expertise have been evident. They truly know their stuff, and have a sound understanding of the digital marketing landscape. Whenever I have questions or need assistance, the team quickly responds and provides insightful solutions!
One thing that sets them apart is their willingness to go above and beyond. Not only do they handle core services efficiently, but they also assist me with any ad hoc requests that I have. I have seen a significant improvement in my online presence and customer engagement since partnering with them and I’m excited to see where this goes.
Jessie Shi
I recently had the pleasure of experiencing exceptional service from Kickstart Digital, which resolved a complex issue related to Google Analytics 4 connectivity for our business.
We’ve tried to solve this issue for a month, including using Google support, but all without results. Kickstart Digital demonstrated not only technical expertise but also a genuine passion for providing outstanding service. They were able to solve the problem within an hour. It was evident that they genuinely cared about the success of our business and were invested in ensuring the GA4 connectivity issue was completely resolved.
Olga Ivanova
Kickstart Digital has helped MyBlitz propel itself from a brick and mortar store to a thriving online business. Their expertise in creating our e-commerce store and setting up GA4 for tracking our e-commerce data has really helped us track our growth and understand our marketing spend! I would highly recommend their services if you’re looking to grow your business online.
Faisal Khan
Shopify store speed optimization from 51 to over 75 – good work! Thanks!
Rachel Emmanuel
Kickstart has definitely kickstarted my business and I am impressed with Uppli’s communication and willingness to help.
Thanks
Owen Sinclair
I have been working with Uppli for 6 months now and have seen an increase in sales during this time. Uppli goes above and beyond with helping me with things not just specific to marketing, but help with the website and other technical things that I struggle with. He is continually changing things up so we can continue to grow each month. I switched from a big company to Kick Start Digital and find this service with Uppli much more one-on-one specific to my personal business needs rather than just being another number in some big marketing firm. I look forward to seeing what the future months look like! A big thanks Uppli, it has been great working with you! Tarah
Tarah Spyve
Kickstart did an amazing job of helping us launch our new UK website, including database migration, google tracking, Shopify theme customisation and SEO tasks. We look forward to continuing our relationship!
Kate Adler
Exceptional service delivering the result. Highly recommended!
Cindy Ren
Excellent customer service and results from my google ads campaign for my business Eclectic Boutique. Uppli is great to deal with and offers a very professional service which I’d highly recommend.
Chrisy Macleod
Uppli is a dedicated individual who is assisting us immensely in our Website SEO. Many thanks Uppli.
Mark Perratt
Have been dealing with Kickstart for a few months now, sales & business are on a positive upwards trend.
Greg Chapman
KickStart Digital are absolutely phenomenal. If you need an Auckland based SEO expert or need help making the most out of your Google Ads, then you’ve got to bring them on.
They’ve supported my business for 8+ months on a variety of projects, helping to increase our organic traffic by 10x in just 4 months!
Allen Hamilton
Talk To Us
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Location
your Google Ads Experts in Auckland
We’re a performance marketing agency right here in Kingsland, and we’re all about making your business soar! Our tech-savvy marketing pros in Auckland are ready to give your brand the attention and boost it deserves. Swing by for a cup of coffee (or beer😉), and let’s chat about how we can help your marketing game!
No Lock-in Contracts
Small But Dedicated Team
Our Prices Won't Break the Bank
377 New North Road,
Kingsland, Auckland 1021,
New Zealand
FAQ
Got Questions? We've Got Answers!
To start with Google Ads, you’ll need to create an account, set your advertising goals, choose the right campaign type, define your audience, set your budget, and create your ads.
The cost of advertising on Google Ads varies depending on your industry, competition, and advertising goals. You can control your costs by setting a budget and adjusting it as needed.
You can measure the success of your Google Ads campaign by tracking metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
While it is possible to manage your Google Ads campaign yourself, working with an expert can help you optimise your campaigns and achieve better results. Experts can provide insights and strategies that might not be apparent to those with less experience.
The time it takes to see results from Google Ads can vary depending on your industry, competition, and the effectiveness of your ads. Some businesses may see results within a few days, while others might take longer to achieve their goals.