Digital Marketing Glossary
The digital marketing glossary is designed to make digital marketing terminology accessible and understandable for everyone, even those who may not be familiar with the subject. We've curated a list of terms commonly used by marketers .
a
- Above the Fold
- Accelerated Mobile Pages (AMP)
- Accessibility
- Ad Auction
- Ad Customizers
- Ad Delivery
- Ad Extensions
- Ad Group
- Ad Group Settings
- Ad Impressions Share
- Ad Position
- Ad Position Bid Strategy
- Ad Rank
- Ad Rank Threshold
- Ad Rotation
- Ad Schedule
- ADA Compliance
- AdWords
- Agile
- Algorithm
- Algorithm
- Alt Text
- Analytics
- Anchor Text
- Application Program Interfaces (APIs)
- Audience
b
c
- Cache
- Call to Action (CTA)
- Callout Extensions
- Campaign
- Campaign Type
- Canonical URL
- Channels
- Click Fraud
- Click-Through Rate (CTR)
- Click-Through Rate (CTR)
- CMS (Content Management System)
- Coding
- Content Audit
- Content Brief
- Content Calendar
- Content Delivery Network (CDN)
- Content Marketing
- Content Monetisation
- Content Repurposing
- Content Strategy
- Conversion Attribution Models
- Conversion Rate
- Conversion Tracking
- Conversion Tracking Code
- Conversion Tracking Pixel
- Conversion Value
- Cookies
- Cost-Per-Click (CPC)
- Crawling
- Crowdsourcing
- CTR (Click-Through Rate) Optimization
d
i
k
l
m
p
s
- Schema markup
- Search Engine Marketing (SEM)
- Secure Sockets Layer (SSL)
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- SERP (Search Engine Results Page)
- Server
- Short Form Content
- Siloing
- Site speed
- Sitemap
- Snackable Content
- Social Media
- SSL certificate
- Staging Environment
- Storytelling
- Structured Query Language (SQL)
