Definition

Purchased links, also known as paid links, refer to backlinksWhat are backlinks in the context of SEO? Backlinks, also kn... More acquired through financial transactions rather than organic means. These links are obtained by paying other websites to link to your site, typically in an effort to manipulate search engine rankings. Purchased links can be placed within content, in the footer, or as banner ads, and are often used to boost a site’s authority and visibility quickly. However, search engines like Google frown upon this practice as it violates their guidelines, preferring natural link-building methods that reflect genuine endorsements.

How You Can Use Purchased Links

Example

Consider a new online clothing store aiming to quickly increase its search engine rankings and attract more trafficDefinition In the context of SEO (Search Engine Optimisation... More. Here’s how purchased links might be used:

1. Identify High-Authority Sites: Look for websites with high domain authorityDefinition Domain Authority (DA) predicts a website's rankin... More and relevant content to your niche. These sites should attract significant trafficDefinition In the context of SEO (Search Engine Optimisation... More and have good reputations.
2. Negotiate Terms: Contact the webmasters of these high-authority sites to discuss pricing and placement. Ensure that the link placements look natural within the content to avoid raising red flags.
3. Monitor Performance: After placing purchased links, use tools like Google AnalyticsDefinition In SEO, analytics involves collecting, measuring,... More to monitor trafficDefinition In the context of SEO (Search Engine Optimisation... More changes and assess the impact on search engine rankings.

For example, the online clothing store reaches out to popular fashion blog with high domain authorityDefinition Domain Authority (DA) predicts a website's rankin... More and offers to pay for a backlink in a relevant article. The blog agrees, and the link is placed naturally within a post about the latest fashion trends. Over the next few weeks, the clothing store will notice an increase in referral trafficDefinition Referral traffic refers to visitors who arrive at... More from the fashion blog and a slight improvement in search engine rankings.

Formulas and Calculations

When using purchased links, it’s essential to evaluate their potential impact and cost-effectiveness:

1. Cost-Per-Link (CPL): Calculate the cost per link by dividing the total amount spent on links by the number of links acquired. CPL=Total Amount Spent/Number of Links Acquired, CPL=Number of Links Acquired/Total Amount Spent​
2. Return on Investment (ROI)What is the ROI (Return On Investment) in the context of SEO... More: Measure the return on investment by comparing the increase in revenue attributed to the purchased links against the cost.ROI=Increase in Revenue−Cost of LinksCost of Links×100ROI=Cost of LinksIncrease in Revenue−Cost of Links​×100
3. Referral TrafficDefinition Referral traffic refers to visitors who arrive at... More: Track the referral trafficDefinition Referral traffic refers to visitors who arrive at... More generated from purchased links using analyticsDefinition In SEO, analytics involves collecting, measuring,... More tools to determine the effectiveness of each link.
4. Ranking Improvement: Use SEO tools to monitor changes in search engine rankings for targeted keywordsDefinition Keywords are crucial for SEO success as they conn... More before and after acquiring purchased links.

5 Key Takeaways

1. Risk vs. Reward: While purchased links can boost rankings quickly, they come with the risk of penalties from search engines.
2. Natural Appearance: Ensure purchased links are placed naturally within content to avoid detection and penalties.
3. Evaluate Authority: Prioritize high-authority, relevant sites for purchasing links to maximize the impact.
4. Monitor MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More: Continuously track performance metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More like referral trafficDefinition Referral traffic refers to visitors who arrive at... More and ranking improvements to measure effectiveness.
5. Consider Alternatives: Explore organic link-building strategies alongside purchased links to maintain a balanced and safe SEO approach.

FAQs