Definition
Shared or social mediaWhat is Social Media? Social media refers to online platform... More refers to digital platforms and technologies that enable users to create, share, and interact with content and each other. These platforms include social networks like Facebook, Twitter, LinkedIn, Instagram, and others, where users can post updates, share multimediaDefinition Multimedia refers to the use of various content f... More, and engage in conversations. Shared media is characterised by its dynamic, real-time nature, and its ability to facilitate widespread information dissemination and user engagementDefinition Engagement in content marketing refers to the deg... More. Unlike owned mediaDefinition Owned media refers to the digital assets and chan... More, which is fully controlled by the brand, shared media involves user-generated content and interactions that can significantly amplify a brand’s reach and influence.
How You Can Use
Consider a tech startup that has recently launched an innovative mobile app. To maximise their exposure and build a user base, they can leverage shared/social media in the following ways:
- Social MediaWhat is Social Media? Social media refers to online platform... More Campaigns: Launch targeted campaigns on platforms like Facebook and Instagram to promote the app. This could include engaging posts, short demo videos, and eye-catching graphics that highlight the app’s unique features.
- Influencer Partnerships: Collaborate with tech influencersDefinition Influencers are individuals with the power to aff... More who can review the app and share their experiences with their followers. This can significantly boost credibility and reach a larger audienceDefinition The term "Audience" refers to the group of indivi... More.
- User-generated Content: Encourage users to share their experiences with the app using a specific hashtagDefinition A content marketing hashtag, symbolized by '#', c... More. Feature the best user-generated content on the company’s social mediaWhat is Social Media? Social media refers to online platform... More profiles to create a sense of community and authenticity.
- Interactive EngagementDefinition Engagement in content marketing refers to the deg... More: Use Twitter polls, Instagram Stories, and Facebook Live to interact with the audienceDefinition The term "Audience" refers to the group of indivi... More in real-time. This direct engagementDefinition Engagement in content marketing refers to the deg... More helps in building a loyal user base and provides valuable feedback.
By actively engaging on social mediaWhat is Social Media? Social media refers to online platform... More platforms, the startup can create buzz around their app, drive downloads, and establish a strong online presence.
Calculating the Impact
To assess the effectiveness of shared/social media efforts, businesses can monitor various key performance indicators (KPIs):
- Reach: The total number of unique users who have seen the content.
- EngagementDefinition Engagement in content marketing refers to the deg... More: The level of interaction, including likes, shares, comments, and retweets.
- Conversion RateDefinition Conversion Rate in the SEO space refers to the pe... More: The percentage of social mediaWhat is Social Media? Social media refers to online platform... More interactions that result in a desired action, such as app downloads or website visits.
- Referral TrafficDefinition Referral traffic refers to visitors who arrive at... More: The amount of trafficDefinition In the context of SEO (Search Engine Optimisation... More driven to the website from social mediaWhat is Social Media? Social media refers to online platform... More platforms.
Formulas to calculate these metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More include:
- EngagementDefinition Engagement in content marketing refers to the deg... More Rate = (Total Engagements / Total ImpressionsDefinition Impressions track campaign effectiveness for digi... More) * 100
- Conversion RateDefinition Conversion Rate in the SEO space refers to the pe... More = (Number of Conversions / Total Clicks) * 100
- Referral TrafficDefinition Referral traffic refers to visitors who arrive at... More = (Social MediaWhat is Social Media? Social media refers to online platform... More TrafficDefinition In the context of SEO (Search Engine Optimisation... More / Total Website TrafficDefinition In the context of SEO (Search Engine Optimisation... More) * 100
Key Takeaways
- Widespread Reach: Social mediaWhat is Social Media? Social media refers to online platform... More platforms enable brands to reach a global audienceDefinition The term "Audience" refers to the group of indivi... More.
- Real-Time Interaction: Provides opportunities for immediate engagementDefinition Engagement in content marketing refers to the deg... More and feedback.
- User-Generated Content: Amplifies brand messages and builds community through authentic content.
- Cost-effective marketing: Can achieve significant exposure with relatively low investment.
- Enhanced Brand Loyalty: Consistent and meaningful interactions foster strong relationships with the audienceDefinition The term "Audience" refers to the group of indivi... More.
FAQs
What is Shared/Social Media?
Shared/social media refers to platforms that allow users to create, share, and interact with content and each other, including social networks like Facebook and Twitter.
Why is Shared/Social Media important for SEO?
Shared/social media can drive trafficDefinition In the context of SEO (Search Engine Optimisation... More to your website, increase brand visibility, and generate backlinksWhat are backlinks in the context of SEO? Backlinks, also kn... More, all of which contribute to improved SEO performance.
How can I optimize my Shared/Social Media strategy?
Optimize by posting high-quality content, engaging with your audienceDefinition The term "Audience" refers to the group of indivi... More, using relevant hashtags, collaborating with influencersDefinition Influencers are individuals with the power to aff... More, and analyzing performance metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More regularly.
What are the benefits of Shared/Social Media?
Benefits include reaching a wide audienceDefinition The term "Audience" refers to the group of indivi... More, real-time engagementDefinition Engagement in content marketing refers to the deg... More, leveraging user-generated content, cost-effective marketing, and building brand loyalty.
How does Shared/Social Media differ from Owned Media?
Shared media involves user-generated content and interactions on platforms not fully controlled by the brand, while owned mediaDefinition Owned media refers to the digital assets and chan... More refers to brand-controlled properties like websites and blogs.
Can Shared/Social Media help in building brand authority?
Yes, active and meaningful participation on social mediaWhat is Social Media? Social media refers to online platform... More platforms can establish a brand as an authority in its industry through consistent and valuable interactions.
What types of content work best on Shared/Social Media?
Effective content includes videos, images, infographics, user-generated content, live streams, and interactive posts such as polls and quizzes.
How do I measure the success of my Shared/Social Media efforts?
Measure success by tracking metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More like reach, engagementDefinition Engagement in content marketing refers to the deg... More, conversionDefinition In the realm of SEO, Conversion refers to the pro... More rates, and referral trafficDefinition Referral traffic refers to visitors who arrive at... More from social mediaWhat is Social Media? Social media refers to online platform... More platforms.
Is it necessary to be on all social media platforms?
No, it's more effective to focus on platforms where your target audienceDefinition The term "Audience" refers to the group of indivi... More is most active and where your content performs best.
