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Revitalised Eclectic Boutique’s Digital Presence

Brand

Eclectic Boutique

LOCATION

Waiheke, New Zealand

INDUSTRY

Fashion & Apparel

platform

Google Ads

year

2023-24

Problem

The Fashion & Apparel e-commerce company on Waiheke Island, New Zealand, wanted to expand their customer reach and boost online sales. While they had an existing website, their initial PPC efforts yielded moderate results. To improve their performance, they turned to expert PPC advertising Auckland to refine their strategy and achieve better outcomes.

  • Clicks: 2.42K
  • Avg. CPC: $0.58
  • Conversions: 55.01
  • Conversion Value: $8K

SOLUTION

We partnered with Eclectic Boutique to optimise their Google Ads campaign, focusing on:

  • Targeting: Refining audience targeting to reach their ideal customer base, attracting individuals passionate about unique finds and personalised shopping experiences.
  • Ad Copy: Crafting compelling ad copy that highlighted Eclectic Boutique's distinct product selection and curated shopping experience.
  • Landing Page Optimization: Ensuring a seamless transition from ad click to website visit, with clear calls to action and a user-friendly experience.

RESULTS

Our data-driven approach to PPC management delivered significant improvements for Eclectic Boutique:

  • Clicks Doubled: Clicks increased by nearly 100%, reaching 4.77K, indicating a wider customer reach.
  • Reduced CPC: We achieved a lower average CPC of $0.44, demonstrating efficient ad spend allocation.
  • Conversions Soared: The number of conversions skyrocketed by 85.4%, resulting in 101.99 conversions.
  • Increased Conversion Value: Conversion value grew by 71.25%, reaching an average of $13.7K, signifying higher-value purchases.

    • IMPACT

    By optimising Eclectic Boutique's PPC campaign, we empowered them to:

    • Attract a More Targeted Audience: Reach customers actively seeking unique and personalised shopping experiences.
    • Drive Increased Sales: Generate a significant increase in online conversions and revenue.
    • Maximise PPC ROI: Achieve a more cost-effective PPC campaign with a lower average CPC.
    Eclectic Boutique can now leverage their enhanced online presence to connect with a wider audience and continue thriving in the competitive e-commerce landscape. By utilising expert Google Analytics services Auckland, they can gain valuable insights to further optimise their strategy and drive growth.

    talk to us about your Ad campaign!

    Our team of Google Ads experts in Auckland specialise in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. We work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.

    Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance through expert Google Ads NZ.

    Talk To Us

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    • Data Driven Approach
    • Increased Overall Revenue
    • No Lock-in Contracts

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    0274 817 556
    uppli@kickstartdigital.co.nz

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    • Increased Overall Revenue
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