Cookware Industry Website Design Case study
Brand
Saute
LOCATION
Auckland, New Zealand
INDUSTRY
Cookware
platform
Shopify, Figma
year
2024
Problem
The Cookware company specialising in Dutch Ovens faced a crucial challenge. Their pre-existing website, built on a Shopify template, lacked the elegance and sophistication desired by their target audience. To elevate their online presence, they sought expert website development Auckland to create a more refined and appealing site.
- Stock Design: The generic layout failed to capture the essence of Saute's premium Dutch Ovens and their commitment to culinary artistry.
- Limited Brand Expression: The website lacked the visual identity and storytelling potential to connect with their target market.
- Future Expansion Concerns: The Shopify theme couldn't adapt to the upcoming launch of new kitchenware products.
DESIGN APPROACH
Our goal was to transform Saute's online presence through a website redesign project with the primary goals of:
- Elevating Brand Identity: Created a visually stunning website that captures the essence of Saute's premium brand.
- Enhancing User Experience: Creating a user-friendly platform that allows visitors to navigate seamlessly and discover Saute's products with ease.
- Building for Future Growth: Implementing a flexible design structure that can accommodate the upcoming launch of new kitchenware categories.
VALUE DELIVERED
The website redesign for the cookware company resulted in a brand experience that aligns perfectly with their vision and target audience:
- Target Audience: Sophisticated chefs and women aged 30-55 with a penchant for premium cookware.
- Color Palette: Vibrant color scheme with pink, blue, and orange contrasts.
- Design Aesthetic: Modern semi-brutalist layout for a bold, premium look.
- User Experience: Intuitive navigation for easy product discovery and purchase.
Join Us For Your Next Website Project
Our team of website development experts in Auckland has successfully transformed the online presence of multiple businesses. Whether you need a brand-new site or a revamp of your existing one, our talented team is here to bring your vision to life. When it comes to Custom website development Auckland, we are committed to delivering outstanding results that align with your business goals.
We focus on creating user-friendly, responsive, and visually appealing websites that engage visitors and drive business growth. Join us for your next website project, and let’s collaborate to create a digital experience that sets you apart from the competition.
Talk To Us
Want More Visibility?
Fill Out this Form!
- Data Driven Approach
- Increased Overall Revenue
- No Lock-in Contracts
Fill this form in and we will contact you to discuss your project.
Not a fan of filling forms?
Email us at uppli@kickstartdigital.co.nz
No patience in writing email?
Call us right now 0274 817 556
