Revitalised Eclectic Boutique’s Digital Presence
Brand
Eclectic Boutique
LOCATION
Waiheke, New Zealand
INDUSTRY
Fashion & Apparel
platform
Google Ads
year
2023-24
Problem
A fashion and apparel e-commerce company based on Waiheke Island, New Zealand, sought to expand their customer reach and boost online sales. Despite having an existing website and running PPC campaigns, their initial efforts delivered only moderate results. They turned to expert PPC advertising Auckland to refine their strategy and improve their overall performance.
- Clicks: 2.42K
- Avg. CPC: $0.58
- Conversions: 55.01
- Conversion Value: $8K
SOLUTION
We partnered with Eclectic Boutique to implement a data-driven Google Ads campaign, focusing on:
- Targeting: Refining audience targeting to reach their ideal customer base, attracting individuals passionate about unique finds and personalised shopping experiences.
- Ad Copy: Developed compelling ad copy that showcased Eclectic Boutique's distinct and carefully curated product selection.
- Landing Page Optimization: Ensured that potential customers experienced a seamless transition from ad click to website, with user-friendly landing pages and clear calls to action.
RESULTS
Our optimisation efforts delivered remarkable improvements for Eclectic Boutique:
- Clicks Doubled: Clicks nearly doubled from 2.42K to 4.77K, significantly increasing customer reach.
- Reduced CPC:The average Cost Per Click (CPC) decreased from $0.58 to $0.44, ensuring a more cost-effective campaign.
- Conversions Soared: The number of conversions jumped by 85.4%, from 55.01 to 101.99, demonstrating improved campaign effectiveness.
- Increased Conversion Value: Conversion value rose by 71.25%, reaching an average of $13.7K, indicating higher-value purchases.
IMPACT
By optimising their PPC campaign, we helped Eclectic Boutique achieve:
- Targeted Audience Reach: Attracted a more targeted and engaged audience, interested in their unique shopping experience.
- Increased Sales: Generate a significant increase in online conversions and revenue.
- Improved ROI: Lowered the average CPC while delivering higher conversions, maximising the return on ad spend.
Eclectic Boutique is now well-positioned to connect with a broader audience and continue thriving in the competitive e-commerce space. With the help of expert Google Analytics services Auckland, they can further refine their strategy and continue driving business growth.
talk to us about your Ad campaign!
Our team of Google Ads experts in Auckland specialise in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. We work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.
Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance through expert Google Ads NZ.
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