Pet Services Industry Google Ads Case Study | Brookby Lodge
Brand
Brookby Lodge
LOCATION
Bookby, New Zealand
Client
Bookby Pet Lodge
ENVIRONMENT
Google Ads
INDUSTRY
Pet Care
RELEASE
2022-24
Problem
Brookby Pet Lodge, a renowned pet boarding facility in South Auckland, New Zealand, struggled to convert website traffic into bookings. Despite its excellent reputation for top-tier pet care, the business sought to enhance its online visibility and increase conversion rates. The goal was to drive more targeted traffic and ultimately boost bookings with Google Ads Auckland
- Conversion Challenges: Low website traffic-to-booking conversion rate, despite the facility's strong reputation.
- Targeted Visibility: Difficulty in reaching pet owners actively looking for boarding services in the South Auckland region.
SOLUTION
A comprehensive PPC campaign optimisation strategy was implemented, focusing on three key areas:
- Improved Targeting: Refined audience targeting to attract pet owners in the South Auckland area actively searching for pet boarding services.
- Compelling Ad Copy: Crafted persuasive and tailored ad copy that emphasised Brookby Pet Lodge’s unique offerings, including its rural location, experienced staff, and personalised pet care.
- Landing Page Optimization: Enhanced landing pages to clearly present service information, pricing, and easy booking options, ensuring a seamless user experience from ad click to conversion.
Results
The optimised PPC campaign delivered remarkable improvements:
- Conversion Rate Surge: The conversion rate jumped from 5.74% to 17.05%, reflecting a significant boost in campaign effectiveness.
- Reduced Customer Acquisition Cost: Cost per conversion dropped from $7.16 to $2.77, demonstrating more efficient ad spending.
- Increased Bookings: The surge in conversions led to a substantial increase in bookings, positively impacting revenue.
IMPACT
Through strategic campaign optimisations, Brookby Pet Lodge successfully transformed its online presence, attracting more pet owners and driving an impressive increase in bookings. The improvements in conversion rate and cost efficiency positioned Brookby Pet Lodge as the preferred choice for pet owners in South Auckland seeking high-quality boarding services for their pets.
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