Media Company Website Design
Brand
TP+
LOCATION
Auckland, New Zealand
Client
TP+
INDUSTRY
Media Company
ENVIRONMENT
WordPress
RELEASE
2024
Problem
TP+ by Sunpix, a platform dedicated to the Pacific Islander community, provides news, entertainment, and cultural content relevant to its audience. The platform aimed to bridge the gap between the Pacific community and mainstream media by offering content that reflected their values and interests. However, the existing website was plagued with issues such as poor navigation, inconsistent design, and a cluttered user interface, negatively impacting user experience and engagement. To resolve these issues, TP+ sought custom website development Auckland, to revamp its technical infrastructure, aiming for improved performance and scalability.
SOLUTION
A comprehensive website redesign was undertaken with several key objectives in mind:
- Improved User Experience: Introduced a user-centric design featuring clear navigation, intuitive information architecture, and an enhanced site structure.
- Visual Identity Alignment: Integrated Sunpix's design abstracts, strengthening brand recognition and creating a cohesive visual experience for the audience.
- Technical Optimization: Streamlined the website’s codebase, optimised images, and adopted efficient front-end development practices to improve loading speeds and overall performance.
Design and Development Approach
A data-driven approach, informed by user research and analytics, guided the redesign process to identify pain points and opportunities for enhancement.
- Hero Section Transformation: Redesigned the hero section using the Bento Flexbox design system to prominently feature the latest Tagata Pasifika episodes.
- Intuitive Navigation: Implemented a mega menu to improve accessibility and allow easy navigation to different sections of the website.
- Visual Consistency: Adhered to Sunpix's design abstracts, creating a consistent colour palette and enhancing the platform's brand identity.
- Technical Excellence: Optimised the website’s code, compressed images, and employed efficient front-end practices to boost site speed and responsiveness.
Results
The redesign brought about significant improvements across multiple areas:
- Enhanced User Experience Users provided positive feedback, noting improved navigation and higher engagement metrics.
- Strengthened Brand Identity: Users provided positive feedback, noting improved navigation and higher engagement metrics.
- Improved Website Performance: Optimization efforts resulted in faster loading times and smoother interactions for users.
- Increased User Satisfaction: Features like micro-interactions enhanced user engagement and made for a more enjoyable browsing experience.
By addressing the site’s core issues and prioritising a user-centric design, TP+ successfully transformed into a dynamic, visually cohesive, and highly engaging platform for the Pacific Islander community.
Join Us For Your Next Website Project
Our team of website development experts in Auckland has successfully transformed the online presence of multiple businesses. Whether you need a brand-new site or a revamp of your existing one, our talented team is here to bring your vision to life. When it comes to website development Auckland, we are committed to delivering outstanding results that align with your business goals.
We focus on creating user-friendly, responsive, and visually appealing websites that engage visitors and drive business growth. Join us for your next website project, and let’s collaborate to create a digital experience that sets you apart from the competition.
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