Media Company Website Design
Brand
TP Plus
LOCATION
Auckland, New Zealand
Client
TP plus
INDUSTRY
Media Company
ENVIRONMENT
WordPress
RELEASE
2024
Problem
TP+ by Sunpix is a platform dedicated to the Pacific Islander community that offers news, entertainment, and cultural content relevant to the Pacific audience. It aims to bridge the gap between the Pacific community and mainstream media by providing a platform that reflects their interests and values. TP+ faced challenges with its existing website, including poor navigation, inconsistent design elements, and a cluttered user interface, which hindered user experience and engagement. To address these issues, they turned to custom website development Auckland, aiming to revamp the website's technical infrastructure for improved performance and scalability.
SOLUTION
To address these issues, a comprehensive website redesign was undertaken with the following objectives:
- Improved User Experience: Implemented a user-centric design with clear navigation, intuitive information architecture, and improved site structure.
- Visual Identity Alignment: Incorporated Sunpix's design abstracts to strengthen brand recognition and create a cohesive visual experience.
- Technical Optimization: Streamlined the website's codebase, optimized images, and implemented efficient front-end development practices to improve performance.
Design and Development Approach
A data-driven approach was employed to inform the redesign process. User research and analytics were utilised to identify pain points and opportunities for improvement.
- Hero Section Transformation: A redesigned hero section, incorporating the Bento Flexbox design system, effectively showcased the latest Tagata Pasifika episodes.
- Intuitive Navigation: The implementation of a mega menu significantly enhanced user navigation, providing easy access to all website sections.
- Visual Consistency: Adherence to Sunpix's design abstracts and the creation of a consistent colour palette established a strong brand identity.
- Technical Excellence: Optimization of code, image compression, and efficient front-end development resulted in a faster and more responsive website.
Results
The website redesign yielded significant improvements:
- Enhanced User Experience: The new website received positive feedback from users, with improved navigation and engagement metrics.
- Strengthened Brand Identity: The incorporation of Sunpix's design abstracts created a stronger visual connection with the Pacific community.
- Improved Website Performance: Optimization efforts resulted in faster loading times and a smoother user experience.
- Increased User Satisfaction: The website's new features, such as micro-interactions, contributed to a more engaging and enjoyable user experience.
Join Us For Your Next Website Project
Our team of website development experts in Auckland has successfully transformed the online presence of multiple businesses. Whether you need a brand-new site or a revamp of your existing one, our talented team is here to bring your vision to life. When it comes to website development Auckland, we are committed to delivering outstanding results that align with your business goals.
We focus on creating user-friendly, responsive, and visually appealing websites that engage visitors and drive business growth. Join us for your next website project, and let’s collaborate to create a digital experience that sets you apart from the competition.
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