Tourism Industry Google Ads Case Study | Maharaja Tours
Brand
Maharaja Tours
LOCATION
Hunterville, New Zealand
INDUSTRY
Tours & Travel Agency
PLATFORM
Google Ads & WordPress
YEAR
2023 - 2024
Problem
A tourism company specialising in Indian travel faced difficulties in attracting potential customers and converting them into bookings. Their existing online presence was underperforming, resulting in low website traffic and few inquiries. They turned to Google Ads NZ, to enhance their visibility, drive more traffic to their website, and increase inquiries and bookings.
SOLUTION
We developed a comprehensive Google Ads campaign tailored to address these challenges, focusing on:
- Targeted Keyword Research: Conducted in-depth research to identify relevant keywords and search terms based on potential customers' behaviours and interests.
- Compelling Ad Copy: Created persuasive ad copy that showcased the unique selling points of Maharajah Tours' Indian travel packages, highlighting experiences and value.
- Optimised Landing Pages: Ensured that users had a smooth transition from the ads to dedicated landing pages with clear calls to action, improving the user journey.
- Bid Management: Implemented a strategic bid management system to maximise the visibility and efficiency of ads within the budget.
Results
The Google Ads campaign delivered impressive outcomes for the tourism company:
- Increased Clicks: The campaign resulted in a significant improvement in ad performance. Before optimisation, the average CPC (Cost Per Click) was $1.25 with 24 conversions. After optimisation, the CPC dropped to $0.77, while conversions increased to 30.
- Lowered Cost Per Conversion: The cost per conversion dropped from $65.64 to $32.26, indicating a substantial improvement in efficiency.
- Improved Conversion Rate: The conversion rate increased from 1.63% to 2.02%, reflecting better ad relevance and improved website performance.
By implementing a data-driven approach to Google Ads, we, as a leading Google Analytics agency Auckland, helped Maharajah Tours achieve a higher return on investment, increased website traffic, and ultimately a significant boost in bookings.
talk to us about your Ad campaign!
Our team of Google Ads experts in Auckland specialise in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. We work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.
Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance through targeted Google Ads Auckland.
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