TeamPlayr Google Ads Case study
Brand
Team Playr
LOCATION
USA
INDUSTRY
Sports Industry
platform
SEO and Google ads
year
2024
Problem
Teamplayr, an online platform connecting parents to youth soccer clubs, needed to boost its online visibility and attract more organic traffic. The existing website had several issues with technical optimisation, content quality, and overall search engine visibility, which hindered its growth.
Solution
To overcome these challenges, we implemented a comprehensive SEO strategy that included:
- Technical Optimisation: Fixed issues like slow load times, broken links, and improved mobile compatibility to enhance user experience and search rankings.
- On-Page Optimisation: Updated meta tags, headers, and image alt text with relevant keywords to improve search engine visibility.
- Content Creation: Developed high-quality blog posts addressing common questions and concerns of parents.
- Local SEO Created local landing pages and optimised for location-based searches to attract nearby parents.
- Content Refinement: Refreshed existing content using SEO best practices and relevant keyword integration.
VALUE DELIVERED
Our SEO efforts led to significant improvements:
- Organic Traffic Surge: A 249% increase in organic clicks from Google Search Console, boosting visibility.
- Increased Engagement: Enhanced website content and navigation resulted in higher user engagement and longer time spent on the platform.
- Enhanced Lead Generation: The improved online presence attracted more parents looking for youth soccer clubs, increasing sign-ups and engagement.
IMPACT
As a result of the SEO strategy, Teamplayr successfully expanded its online presence and attracted more parents to the platform. The improved visibility and user experience helped connect parents with the right clubs, contributing to the growth of youth soccer in the community.
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