fbpx
Skip to content Skip to footer

Definition

Follow Friday (#FF) is a popular social media trend recommending individuals, brands, or organisations to your followers, typically on Twitter or Instagram. This practice strengthens connections, boosts visibility, and enhances engagement. Within the SEO space, using #FF to promote terms like “SEO Company,” can elevate the profile of those businesses. By strategically recommending industry peers or partners, companies can position themselves as valuable resources in their networks and increase their audience reach. This tactic also fosters goodwill and collaboration in the digital marketing community.

How You Can Use

Consider a Digital Marketing Agency in Auckland that wants to enhance its online presence. On a Friday, the agency could post a tweet:
“#Follow Friday shoutout to our partners and industry leaders!
Check out @AucklandSEOExperts,
@TopSEOAuckland, and
@DigitalMarketingNZ for expert insights into local SEO and marketing strategies! #FF”

This simple act not only highlights relevant accounts but also encourages reciprocal recognition. The agencies mentioned may engage with the post, share it, or recommend the original poster in return. Over time, this builds stronger social ties, amplifies exposure, and improves credibility. Using such recommendations with targeted keywords like “Auckland SEO Experts” can align your brand with industry excellence and attract a broader audience.

Using Data and Formulas

While Follow Friday is mostly qualitative, tracking its success quantitatively enhances its effectiveness:

  • Engagement Rate:
    Engagement Rate (%) = (Likes + Comments + Shares / Total Followers)×100
    Engagement Rate (%) = (Total Followers / Likes + Comments + Shares​)×100
    For example, if a #FF tweet receives 50 engagements from an audience of 1,000, the engagement rate is 5%.
  • Follower Growth Rate:
    \text{Growth Rate (\%)} = \left( \frac{\text{New Followers after #FF}}{\text{Total Followers before #FF}} \right) \times 100
    This helps gauge how well #FF posts attract new followers.
  • Reciprocal Mentions: Track how many times your brand is mentioned in return, as these could lead to further audience exposure.

5 Key Takeaways

  1. Enhances Visibility: Recommending others in your network using #FF introduces your audience to new, valuable profiles and extends reach.
  2. Strengthens Community Bonds: It fosters goodwill among industry peers, improving collaborations and partnerships.
  3. Boosts Engagement: Followers appreciate curated recommendations, often engaging more with #FF posts than generic content.
  4. Supports SEO Initiatives: Promoting accounts tied to “Digital Marketing Agency Auckland” or “SEO Company” increases their search visibility indirectly.
  5. Drives Reciprocity: Mentioned accounts often reciprocate with similar promotions, further amplifying your reach.

Let’s plan your strategy

Irrespective of your industry, Kickstart Digital is here to help your company achieve!

-: Trusted By :-