Google My Business

Definition

Google My Business (GMB) in social mediaWhat is Social Media? Social media refers to online platform... marketing refers to leveraging the free business listing provided by Google to enhance online visibility and connect with local customersDefinition Customers, in the context of SEO, refer to indivi.... GMB serves as a hybrid tool between local SEODefinition Local SEO in social media marketing boosts online... and social mediaWhat is Social Media? Social media refers to online platform... marketing, enabling businesses like digital marketing agencies in Auckland to post updates, engage with users, and appear in local search results.

This strategy bridges the gap between social mediaWhat is Social Media? Social media refers to online platform... content and local SEODefinition Local SEO in social media marketing boosts online... by incorporating keyword-rich descriptions, posts, and multimediaDefinition Multimedia refers to the use of various content f..., helping businesses like Auckland SEO experts attract and engage a geographically targeted audienceDefinition The term "Audience" refers to the group of indivi....

How You Can Use

Let’s consider a performance marketing agency aiming to attract local clients:

1. Set Up an Optimised GMB Profile: Include relevant keywordsDefinition Keywords are crucial for SEO success as they conn... such as “Digital Marketing Agency Auckland” in the business description, service list, and title.
2. Post Regular Updates: Use GMB’s “Posts” feature to share updates, including event announcements, service promotions, or new blog links.
3. Share Engaging Content: Add images, videos, or infographics showcasing client success stories, using captions with phrases like “Auckland SEO Experts.”
4. Encourage Reviews: Ask satisfied clients to leave reviews, boosting credibility and visibility.
5. Track engagementDefinition Engagement in content marketing refers to the deg... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer...: Monitor insights to determine the reach and effectiveness of the updates.

For example, a GMB post titled “5 SEO Tips for Auckland Businesses” could feature a link to a blog on their website, drawing trafficDefinition In the context of SEO (Search Engine Optimisation... and improving their search rankings.

Formulas and MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer... for Calculating GMB Success

Businesses can use key metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... and formulas to gauge the impact of Google My Business in their social mediaWhat is Social Media? Social media refers to online platform... marketing efforts:

1. Local Search Visibility Rate:
   Visibility Rate = (Profile Views from Search / Total ImpressionsDefinition Impressions track campaign effectiveness for digi...)×100
   Visibility Rate = (Total ImpressionsDefinition Impressions track campaign effectiveness for digi... / Profile Views from Search​)×100
   It helps track how often your business is appearing in local search results.
2. Engagement RateDefinition The engagement rate in social media marketing mea... on GMB Posts:
   Engagement Rate = (Clicks + Likes + Shares / Total Post Views)×100
   Engagement Rate=(Total Post Views / Clicks + Likes + Shares​)×100
3. Click-Through Rate to Website:
   CTR = (Clicks to Website / Total GMB Profile Views)×100
   CTR = (Total GMB Profile Views / Clicks to Website​)×100
   Measures the effectiveness of GMB posts in driving trafficDefinition In the context of SEO (Search Engine Optimisation... to your site.

5 Key Takeaways

1. Local SEODefinition Local SEO in social media marketing boosts online... Advantage: GMB boosts your business’s local search presence while integrating SEO keywordsDefinition Keywords are crucial for SEO success as they conn... like “Digital Marketing Auckland.”
2. EngagementDefinition Engagement in content marketing refers to the deg... Opportunities: GMB allows businesses to connect directly with local customersDefinition Customers, in the context of SEO, refer to indivi... through posts and updates.
3. Boosts Credibility: Reviews and regular updates help establish authority and trust.
4. MultimediaDefinition Multimedia refers to the use of various content f... Friendly: Incorporating images and videos into GMB posts enhances visibility and engagementDefinition Engagement in content marketing refers to the deg....
5. Measurable Impact: MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer... such as profile views and click-through rates provide actionable insights into marketing performance.

FAQs