Definition
Web CrawlingWhat is crawling in the context of SEO? Monitor SERP metrics... in AI Terms in Content MarketingDefinition Content marketing strategically creates and share... refers to the automated process of systematically scanning the internet to extract, index, and organise website content. Powered by intelligent botsDefinition Bots, or robots in SEO, are automated software th... known as crawlersDefinition Crawlers, or spiders, are search engine tools tha... or spidersDefinition Web Spiders, also known as web crawlers or bots, ..., this process enables search engines and AI models to access updated data for ranking, relevanceDefinition In SEO, relevance refers to the degree to which a..., and topic mapping.
For a performance marketing agency, web crawlingWhat is crawling in the context of SEO? Monitor SERP metrics... helps discover competitor backlinksWhat are backlinks in the context of SEO? Backlinks, also kn..., monitor keyword densityDefinition Keyword density refers to the percentage of times... across niche sites, and track technical SEO factors like broken links and metadata health. A digital marketing Auckland specialist can use it to evaluate how fast a site is indexed by Google or to detect duplicate contentDefinition Duplicate content in the SEO space refers to iden... harming local SEODefinition Local SEO in social media marketing boosts online... efforts.
An SEO company may also deploy custom crawlersDefinition Crawlers, or spiders, are search engine tools tha... to audit large-scale websites, uncover crawl budgetDefinition Crawl Budget refers to the number of URLs that a ... issues, or optimise XML sitemaps—ensuring better search visibility and consistent indexation.
Example
Imagine a SEO company working with an e-commerce client that constantly updates products. To ensure Google reflects these changes promptly, the team sets up a web crawler to scan the site daily. It detects unindexed pages, outdated meta descriptions, and slow-loading product URLs.
They then use this insight to improve internal linkingWhat is Internal linking? Internal linking refers to the pra..., update schema tags, and resubmit sitemaps. As a result, Google indexes new products faster, boosting their search visibility and conversions. Without Web CrawlingWhat is crawling in the context of SEO? Monitor SERP metrics..., these content gaps would remain hidden, reducing the effectiveness of all SEO efforts.
Formulas & MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer...
Marketers track crawl performance using technical and engagement-based indicators. Here’s a breakdown:
| Metric | Formula | Example |
|---|---|---|
| Crawl Success Rate (%) | (Pages crawled successfully / Total pages requested) × 100 | (920 / 1000) × 100 = 92% |
| Crawl FrequencyDefinition Frequency in Social Media Marketing refers to the... | Total crawls per day/week | 3 crawls/day = 21 crawls/week |
| Indexation Rate (%) | (Indexed pages / Crawled pages) × 100 | (880 / 920) × 100 = 95.6% |
| Crawl BudgetDefinition Crawl Budget refers to the number of URLs that a ... Wastage (%) | (Blocked or duplicate pages / Total crawled pages) × 100 | (120 / 1000) × 100 = 12% |
| Average Crawl Time (ms) | Total crawl duration / Number of pages crawled | 18,000ms / 1000 = 18ms per page |
These help performance marketing agencies fine-tune website architecture and avoid crawlingWhat is crawling in the context of SEO? Monitor SERP metrics... inefficiencies that can hurt rankings.
5 Key Takeaways
- Web CrawlingWhat is crawling in the context of SEO? Monitor SERP metrics... is vital for content discovery, SEO audits, and data-driven optimisation.
- It ensures new content, updates, and corrections are quickly indexed by search engines.
- Digital marketing Auckland teams use crawlersDefinition Crawlers, or spiders, are search engine tools tha... to monitor technical SEO and fix hidden issues.
- BotsDefinition Bots, or robots in SEO, are automated software th... scan everything from headlines to backlinksWhat are backlinks in the context of SEO? Backlinks, also kn..., supporting smarter content strategyDefinition Content strategy involves planning, creating, pub....
- Regular crawls help marketers maintain visibility, improve ranking, and beat competitors.
