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Digital Marketing 101

Table of Contents

Digital Marketing 101

‘Digital marketing’ gained immense popularity as a buzzword ever since its first usage in the 1990s and skyrocketed with the advent and popular use of social media. In a world where billions use social media, it should be unsurprising that recent data indicates that the average internet user spends 6 hours and 53 minutes online per day, consuming vast amounts of content and information.

This vast amount of time explains why experts believe that most purchasing decisions begin online and present businesses with the unique opportunity to increase their potential sales on the Internet. This is why digital marketing is important for your businesses and brand visibility.

With this in mind, let’s dive into the specifics of what digital marketing entails to understand how companies increase their digital visibility by making the best use of the internet.

First things first.

Simply put, ‘digital marketing’ is the use of digital channels to promote products or services to potential customers. These channels can include search engines, social media, email, and websites. In the digital world, it’s all about getting the right message in front of the right people at the right time. To put it even more simply, this refers to any marketing activity that happens online. Anything you do on the Internet to grab attention, drive people to your website, or convince them to take your desired action qualifies as digital marketing. 

Types of Digital Marketing

The marketing efforts one undertakes when they’re online can be made in different ways depending on your target audience and the goals you’re hoping to achieve.

For example, you might use social media targeting to show ads to a certain audience based on variables like age, gender, location, interests, networks, or behaviours. Alternatively, you could use PPC or SEO strategies to serve ads to users who have shown interest in or searched for specific keywords related to your product, service, or industry. We’ve covered these and a few others below.

Search Engine Optimisation

SEO is all about getting your website to appear at the top of search engine results pages. This is important because the higher your website ranks, the more likely people are to click through and visit your site. SEO involves optimising your website’s content and structure to ensure that it’s easy for search engines to understand and index.

Pay Per Click 

PPC advertising is a way to drive traffic to your website by paying for clicks on your ads. These ads can appear on search engine results pages, social media platforms, or other websites. The beauty of PPC advertising is that you only pay when someone clicks on your ad, which means you can set a budget and control your costs.

The key to successful PPC advertising is to create ads that are highly targeted and relevant to your target audience. This means using keywords and ad copy that speak directly to their needs and interests. By doing this, you can increase the likelihood that people will click on your ads and visit your website.

Social Media Marketing

Social media is a powerful tool for businesses to connect with their target audience. With over 3.6 billion people using social media worldwide, it’s a channel that can’t be ignored. By creating engaging content and sharing it on social media platforms like Facebook, Twitter, and Instagram, businesses can reach a wider audience and build their brand.

The key to social media marketing is to create content that resonates with your target audience. This means understanding their interests, pain points, and motivations. By creating content that speaks directly to these things, you can build a loyal following and increase engagement on your social media profiles.

Email Marketing

Email marketing is all about using email to communicate with your customers and prospects. This can include everything from newsletters to promotional offers. The key to successful email marketing is to create content that is valuable and relevant to your audience. By doing this, you can build trust and loyalty with your subscribers and increase the likelihood that they’ll take action on your emails.

Content marketing 

Content Marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The content can take various forms such as blog posts, videos, social media posts, podcasts, infographics, and more.

Mobile Marketing

Mobile marketing is a marketing strategy that targets customers through their mobile devices, such as smartphones and tablets. It can include a variety of tactics, such as mobile-friendly websites, mobile apps, SMS or text message marketing, in-app advertising, and location-based marketing.

Marketing Analytics

Marketing analytics is the practice of measuring, managing, and analysing marketing performance to maximise its effectiveness and optimise return on investment. It involves collecting and analysing data from various marketing channels and using the insights to make data-driven decisions.

Affiliate Marketing

This is a type of performance marketing where an affiliate earns a commission for promoting another company’s products or services. The affiliate typically promotes the products or services through an affiliate link. If a customer purchases through the link, the affiliate receives a commission. Affiliate marketing can be done through various channels, such as social media, email marketing, and websites.

One thing to keep in mind is that digital marketing is not a one-size-fits-all solution. Every business is unique, and what works for one business may not work for another. That’s why it’s important to experiment and try different strategies to see what works best for your business. This is why every business’ digital success looks different.

If creating engaging content and working out a strategy intimidates you, leave it to the professionals. Book a free consultation with us today!

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