Definition
Callout Extensions are additional lines of text that can be added to Google Ads campaigns to highlight key features, benefits, or offers of a product or service. These extensions appear below the ad description and provide users with more information about what a business offers.
How You Can Use Callout Extensions
For example, a travel agency can use Callout Extensions to highlight special offers such as “24/7 Customer Support,” “Best Price Guarantee,” or “Free Travel Insurance.” By including these callouts in their ads, they can attract more attention from potential customers and increase the likelihood of clicks and conversions.
Key Takeaways
- Highlight Key Selling Points: Callout Extensions allow advertisers to showcase unique selling points, promotions, or benefits of their products or services directly in their ads.
- Enhance Ad Visibility: By providing additional information, Callout Extensions make ads more informative and compelling, increasing their visibility and attracting more clicks.
- Improved Ad RelevanceDefinition In SEO, relevance refers to the degree to which a... More: Callout Extensions help match user intent by providing relevant details that address potential customers’ needs and preferences.
- Boost Click-Through Rate: Ads with Callout Extensions tend to have higher click-through rates (CTR) as they provide users with more reasons to engage with the ad.
- Drive Conversions: By highlighting special offers, discounts, or unique features, Callout Extensions can incentivize users to take action and convert.
FAQs
What are Callout Extensions?
Callout Extensions are additional lines of text that can be added to Google Ads campaigns to highlight key features, benefits, or offers of a product or service.
How do Callout Extensions appear in ads?
Callout Extensions appear below the ad description in Google search results, providing users with additional information about the advertiser's offerings.
Can Callout Extensions be customized?
Yes, advertisers can customize Callout Extensions to include specific messages, promotions, or features that are relevant to their business.
Are Callout Extensions available in all Google Ads campaigns?
Callout Extensions are available in most Google Ads campaigns, including Search Network, Display NetworkDefinition The Display Network in the SEO space refers to a ... More, and Shopping campaigns.
How many Callout Extensions can be added to an ad?
Advertisers can add up to four Callout Extensions per ad groupDefinition An Ad Group in the SEO space is a collection of a... More in Google Ads.
Do Callout Extensions impact ad performance?
Yes, ads with Callout Extensions tend to perform better in terms of click-through rates (CTR) and conversion rates compared to ads without them.
Are there any limitations to using Callout Extensions?
Callout Extensions have character limits and must comply with Google Ads policies. Additionally, they may not always show with every ad impression due to factors such as ad positionDefinition Ad Position in the SEO space refers to the placem... More and relevanceDefinition In SEO, relevance refers to the degree to which a... More
Can Callout Extensions be scheduled to appear at specific times?
No, Callout Extensions cannot be scheduled to appear at specific times. They are displayed based on ad positionDefinition Ad Position in the SEO space refers to the placem... More and relevanceDefinition In SEO, relevance refers to the degree to which a... More to the user's search queryIn the realm of SEO (Search Engine Optimisation), a query re... More.
Do Callout Extensions affect ad costs?
No, adding Callout Extensions does not directly affect ad costs. However, they can improve ad performance, leading to better ROI for advertising spend
Are Callout Extensions available in other advertising platforms besides Google Ads?
Callout Extensions are specific to Google Ads and are not available in other advertising platforms. However, similar ad extension features may exist in other platforms with different names and functionalities.
