Definition
Callout Extensions are additional lines of text that can be added to Google Ads campaigns to highlight key features, benefits, or offers of a product or service. These extensions appear below the ad description and provide users with more information about what a business offers.
How You Can
A travel agency can use callout extensions like “24/7 Customer Support” or “Best Price Guarantee” in ads to attract customersDefinition Customers, in the context of SEO, refer to indivi... More and boost clicks.
Key Takeaways
- Highlight Key Selling Points: Callout Extensions let advertisers highlight unique selling points, promotions, or benefits in ads.
- Enhance Ad Visibility: Callout Extensions enhance ads with extra info, boosting visibility and clicks.
- Improved Ad RelevanceDefinition In SEO, relevance refers to the degree to which a... More: Callout Extensions help match user intent by providing relevant details that address potential customers’ needs and preferences.
- Boost Click-Through Rate: Ads with Callout Extensions tend to have higher click-through rates (CTR) as they provide users with more reasons to engage with the ad.
- Drive Conversions: By highlighting special offers, discounts, or unique features, Callout Extensions can incentivize users to take action and convert.
FAQs
What are Callout Extensions?
Callout Extensions are additional lines of text that can be added to Google Ads campaigns to highlight key features, benefits, or offers of a product or service.
How do Callout Extensions appear in ads?
Callout Extensions appear below the ad description in Google search results, providing users with additional information about the advertiser's offerings.
Can Callout Extensions be customized?
Yes, advertisers can customize Callout Extensions to include specific messages, promotions, or features that are relevant to their business.
Are Callout Extensions available in all Google Ads campaigns?
Callout Extensions are available in most Google Ads campaigns, including Search Network, Display NetworkDefinition The SEO Display Network uses various ad formats t... More, and Shopping campaigns.
How many Callout Extensions can be added to an ad?
Advertisers can add up to four Callout Extensions per ad groupDefinition An SEO Ad Group contains related ads with similar... More in Google Ads.
Do Callout Extensions impact ad performance?
Yes, ads with Callout Extensions tend to perform better in terms of click-through rates (CTR) and conversionDefinition In the realm of SEO, Conversion refers to the pro... More rates compared to ads without them.
Are there any limitations to using Callout Extensions?
Callout Extensions have character limits and must comply with Google Ads policies. Additionally, they may not always show with every ad impression due to factors such as ad positionDefinition Ad Position in the SEO space refers to the placem... More and relevanceDefinition In SEO, relevance refers to the degree to which a... More
Can Callout Extensions be scheduled to appear at specific times?
No, Callout Extensions cannot be scheduled to appear at specific times. They are displayed based on ad positionDefinition Ad Position in the SEO space refers to the placem... More and relevanceDefinition In SEO, relevance refers to the degree to which a... More to the user's search queryIn the realm of SEO (Search Engine Optimisation), a query re... More.
Do Callout Extensions affect ad costs?
No, adding Callout Extensions does not directly affect ad costs. However, they can improve ad performance, leading to better ROI for advertising spend
Are Callout Extensions available in other advertising platforms besides Google Ads?
Callout Extensions are specific to Google Ads and are not available in other advertising platforms. However, similar ad extension features may exist in other platforms with different names and functionalities.
