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Click-Through Rate (CTR)-Marketing Glossary

Click-Through Rate (CTR)

CTR is a vital metric in online advertising, representing the percentage of users who click on your ad after seeing it. It’s calculated by dividing the number of clicks your ad receives by the number of times it’s displayed (impressions). CTR provides insights into the effectiveness of your ad’s relevance and appeal to your target audience. Higher CTRs often indicate well-performing ads, while low CTRs may signify the need for ad optimization.

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