Mailjet Markup Language [MJML]

Definition

Mailjet Markup Language (MJML) is an open-source markup language designed to simplify the process of creating responsive email templatesDefinition Email templates streamline email marketing effort.... MJML abstracts the complexities of codingDefinition Coding, also known as programming, refers to the ... responsive emails, allowing marketers and developers to focus on crafting engaging content without worrying about compatibility issues across different email clients and devices. By using MJML, you can write clean, easy-to-read code that is automatically converted into responsive HTML, ensuring that your emails look great on any screen size. This makes MJML an invaluable tool in email marketingDefinition Email marketing utilises emails to promote produc..., where the visual appeal and functionality of emails can significantly impact engagementDefinition Engagement in content marketing refers to the deg... rates and conversions.

MJML’s syntax is straightforward and intuitive, using custom tags that represent various componentsDefinition Components in the SEO space refer to the individu... of an email, such as sections, dividers, images, and text. These tags are then compiled into standard HTML, which is compatible with all major email clients. This process eliminates the need for extensive testing and adjustments typically required for ensuring email responsiveness. As a result, MJML not only saves time but also enhances the consistency and professionalism of your email campaigns.

How you can use

Example:

Imagine you’re launching a new product and want to create an eye-catching email campaign to announce it to your subscribersDefinition In the context of SEO, subscribers refer to indiv.... Using MJML, you can quickly design a responsive email template that looks great on both desktop and mobile devices. Here’s how you can do it:

1. Creating the Email Structure: Start by defining the basic structure of your email using MJML tags. For instance, you can use <mj-section> to create sections and <mj-column> to divide these sections into columns.mjmlCopy code<mjml> <mj-body> <mj-section> <mj-column> <mj-image src="product.jpg" alt="New Product"/> <mj-text> <h1>Introducing Our New Product!</h1> <p>Check out the latest addition to our lineup.</p> </mj-text> </mj-column> </mj-section> </mj-body> </mjml>
2. Adding Responsive Elements: To ensure your email is responsive, MJML automatically handles the necessary CSS adjustments. The above code will render a beautifully formatted email that adjusts to different screen sizes without additional codingDefinition Coding, also known as programming, refers to the ....
3. PersonalisationDefinition Personalisation refers to the process of tailorin...: You can also include dynamic contentDefinition Dynamic Content refers to web content that change... using Mailjet’s templating language. For example, you can personalize the email with the recipient’s name:mjmlCopy code<mj-text> <h1>Hello, {{var:name}}!</h1> <p>Check out the latest addition to our lineup.</p> </mj-text>
4. Preview and Testing: Before sending, you can use MJML’s in-built tools to preview the email and ensure it renders correctly across various email clients.

Key Takeaways

1. Simplicity: MJML simplifies the process of creating responsive email templatesDefinition Email templates streamline email marketing effort..., reducing the need for complex HTML and CSS.
2. Efficiency: By automating the conversionDefinition In the realm of SEO, Conversion refers to the pro... to responsive HTML, MJML saves time and resources.
3. Consistency: Ensures consistent renderingDefinition Rendering, in the context of SEO. refers to the p... across all major email clients, enhancing the professionalism of your campaigns.
4. PersonalisationDefinition Personalisation refers to the process of tailorin...: Easily incorporate dynamic contentDefinition Dynamic Content refers to web content that change... to personalise emails for each recipientDefinition In email marketing, the recipient refers to the i....
5. Compatibility: MJML is compatible with various email marketingDefinition Email marketing utilises emails to promote produc... platforms, making it versatile for different campaignDefinition An SEO campaign involves focused, Organised effor... needs.

FAQs