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Page Authority


Page authority refers to the measure of the strength and relevance of a specific webpage on a scale from 0 to 100, as determined by search engines. It indicates the likelihood of a webpage ranking highly in search engine results pages (SERPs) for relevant keywords.

Example of how you can use Page Authority

Suppose you’re analysing the performance of your website’s individual pages. By examining the page authority metric, you can identify which pages have a higher likelihood of ranking well in search results. This allows you to prioritise optimisation efforts on pages with lower authority to improve their visibility.

Key Takeaways

  1. Page authority is a predictive metric that estimates a webpage’s ranking potential.
  2. It is influenced by factors such as quality and quantity of inbound links, content relevance, and user engagement metrics.
  3. Higher page authority increases the likelihood of a webpage ranking prominently in search engine results.
  4. Regularly monitoring and improving page authority can enhance overall website visibility and organic traffic.
  5. Page authority should be considered alongside other SEO metrics for a comprehensive optimisation strategy.


What factors contribute to page authority?

Page authority is primarily influenced by inbound links, content quality, relevance, and user engagement.

How often does page authority update?

Page authority scores are updated regularly, but the frequency may vary depending on the SEO tool or search engine.

Can page authority be manipulated?

Attempting to manipulate page authority through artificial means, such as buying links, violates search engine guidelines and can result in penalties.

Is page authority the same as domain authority?

No, page authority measures the strength of individual webpages, while domain authority assesses the overall strength of an entire domain.

How can I improve page authority?

Focus on creating high-quality, relevant content, obtaining authoritative backlinks, optimising on-page elements, and enhancing user experience.

Does page authority directly correlate with search rankings?

While page authority is a strong indicator of ranking potential, other factors also influence search rankings, such as content relevance, user intent, and competition.

Are there any tools to check page authority?

Yes, several SEO tools offer page authority metrics, including Moz's Page Authority, Ahrefs' URL Rating, and SEMrush's Page Score.

Can page authority decrease over time?

Yes, if a webpage loses backlinks or its content becomes less relevant or engaging, its page authority may decline.

Is page authority the only factor affecting search rankings?

No, search engine algorithms consider multiple factors, including page authority, relevance, user experience, and website authority.

How does page authority differ from page rank?

Page authority is a proprietary metric developed by SEO tools like Moz, whereas page rank was a publicly visible metric developed by Google, which has since been deprecated.

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