Definition
Text Mining in AI Terms in Content MarketingDefinition Content marketing strategically creates and share... refers to the automated process of extracting valuable insights, patterns, and structured dataDefinition Structured Data refers to a standardized format f... from large volumes of unstructured text. Using natural language processing (NLP)Definition Natural Language Processing (NLP) refers to AI sy... and machine learning techniques, Text Mining allows businesses to analyse customer reviewsDefinition Customer reviews in social media marketing..., blog content, social posts, and search queries to uncover trends, user intent, and sentimentDefinition Sentiment in the SEO space refers to the emotiona....
A trusted SEO company or performance marketing agency leverages text mining to refine keyword strategies, optimise blog content, and predict customer needs. For example, by examining thousands of search terms and customer comments, a digital marketing Auckland team can fine-tune meta descriptions, page titles, and blog topics to match search behaviour—boosting both engagementDefinition Engagement in content marketing refers to the deg... and rankings.
It plays a critical role in understanding what drives customer interaction, which topics generate the most organic traction, and how users describe products or services in real-world language. This allows marketers to stay ahead with more relevant, informative, and compelling content.
Explained with Example
Let’s say a performance marketing agency wants to help a local NZ-based fitness equipment brand improve its content marketingDefinition Content marketing strategically creates and share.... They collect thousands of product reviews and online queries like “best home workout equipment in Auckland.” Using Text Mining, they discover that customersDefinition Customers, in the context of SEO, refer to indivi... often mention “space-saving,” “durable,” and “quick setup.”
The team then rewrites existing blog posts and landing pagesDefinition Landing pages are standalone web pages specifical... by incorporating these recurring terms in headings, FAQs, and product descriptions. As a result, the website not only ranks higher but also sees increased time-on-page and conversions—because it speaks directly to the concerns and interests of potential customersDefinition Customers, in the context of SEO, refer to indivi....
Formulas & Calculations – Simple & Clear
Marketers use several measurable text metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... to evaluate insights from mined data. Here’s how:
| Metric | Formula | Example |
|---|---|---|
| Term FrequencyDefinition Frequency in Social Media Marketing refers to the... (TF) | (Number of times term appears / Total words in document) | 12/600 = 0.02 |
| Inverse Document FrequencyDefinition Frequency in Social Media Marketing refers to the... | log(Total docs / Docs with term) | log(1000/10) = 2 |
| TF-IDF Score | TF × IDF | 0.02 × 2 = 0.04 |
| SentimentDefinition Sentiment in the SEO space refers to the emotiona... Score | (Positive – Negative mentions) / Total mentions | (40 – 10) / 100 = 0.30 |
| Keyword DensityDefinition Keyword density refers to the percentage of times... (%) | (Target keyword count / Total word count) × 100 | (8 / 400) × 100 = 2% |
These values help Auckland SEO experts determine which words hold significance and drive targeted trafficDefinition In the context of SEO (Search Engine Optimisation....
5 Key Takeaways
- Text Mining turns unstructured user content into actionable SEO insights.
- It helps tailor brand messaging based on real user sentimentDefinition Sentiment in the SEO space refers to the emotiona... and language.
- Digital marketing Auckland teams use it to optimise page content and metadata.
- Analysing blog comments and reviews uncovers hidden keyword opportunities.
- AI-based text mining boosts precision in content strategyDefinition Content strategy involves planning, creating, pub... and planning.
