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Voice Search Optimisation


Voice search optimisation refers to the process of optimising digital content to improve its visibility and relevance for voice-based queries made through virtual assistants or voice-enabled devices. It involves adapting SEO strategies to accommodate the conversational nature of voice search queries and enhancing the chances of appearing in voice search results.

Example of how you can use Voice Search Optimisation

Incorporating long-tail keywords and natural language phrases that mimic how users speak when conducting voice searches can improve the likelihood of your content being surfaced in voice search results. For instance, instead of optimising for “best pizza NYC,” you might target “Where can I find the best pizza in New York City?”

Key Takeaways

  1. Conversational Keywords: Optimise content with conversational keywords and phrases that align with how users verbally express their search queries.
  2. Featured Snippets: Aim to secure featured snippets, as they are often the source for voice search responses provided by virtual assistants.
  3. Local SEO: Prioritise local SEO efforts, as voice searches frequently involve location-based queries, such as “near me” searches.
  4. Structured Data Markup: Implement structured data markup to provide search engines with context about your content and increase the likelihood of being featured in rich snippets.
  5. Mobile Optimisation: Ensure your website is mobile-friendly and loads quickly, as voice searches are predominantly conducted on mobile devices.


What is the difference between traditional SEO and voice search optimisation?

Traditional SEO focuses on optimising text-based searches, while voice search optimisation emphasises adapting content for spoken queries and natural language.

How can I determine which keywords to target for voice search optimisation?

Conduct keyword research to identify long-tail keywords and conversational phrases commonly used in voice searches within your industry or niche.

Does voice search optimisation affect my website's ranking in traditional search results?

While voice search optimisation may indirectly impact your website's ranking by improving its overall visibility and relevance, its primary goal is to enhance performance in voice search results.

Is it necessary to create separate content for voice search optimisation?

While dedicated content for voice search isn't mandatory, adapting existing content to better align with voice search queries can improve its chances of being surfaced in voice search results.

How can I optimise my website for local voice search?

Optimise your Google My Business listing, include local keywords in your content, and ensure your business information is consistent across online directories and platforms.

Are there any specific voice search optimisation strategies for e-commerce websites?

Implementing structured data markup for product information, optimising product descriptions with natural language, and providing concise answers to common customer queries can enhance e-commerce websites' performance in voice search results.

Can voice search optimisation benefit businesses with brick-and-mortar locations?

Yes, optimising local voice search can significantly benefit businesses with physical locations by increasing their visibility to nearby consumers searching for products or services.

How important is website speed for voice search optimisation?

Website speed is crucial for voice search optimisation, as slow-loading websites may result in a poor user experience and lower visibility in voice search results.

Does voice search optimisation apply to all industries?

While voice search optimisation can benefit a wide range of industries, its effectiveness may vary depending on factors such as user behaviour, search intent, and technological advancements.

Can voice search optimisation help increase website traffic and conversions?

Yes, by improving visibility in voice search results and providing relevant and concise answers to user queries, voice search optimisation can drive more qualified traffic to your website and potentially increase conversions.

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