Precious Metal Industry Google Ads Case Study
Brand
CPM Bullion
LOCATION
Christchurch, New Zealand
INDUSTRY
Precious Metal
platform
Google Ads
year
2024
Problem
The Bullion company aimed to optimise its PPC campaign to drive increased sales and improve return on investment (ROI). Despite existing advertising efforts, they struggled to convert website traffic into purchases, prompting them to seek expert PPC advertising Auckland for a more effective strategy.
SOLUTION
To tackle these challenges, a comprehensive PPC optimisation strategy was implemented, focusing on two key areas:
- Improved Targeting: The audience targeting was refined to reach potential customers more likely to purchase bullion, ensuring that ads were shown to the most relevant prospects.
- Compelling Ad Copy: Persuasive ad copy was crafted to highlight the value proposition of CPM Bullion's products, incentivising clicks and drawing more attention to the ads.
RESULTS
The optimised PPC campaign yielded exceptional results:
- Increased Purchases: There was a remarkable 345.61% increase in purchases, rising from $28.5K to $127K, demonstrating the campaign's effectiveness in driving sales.
- Improved Click-Through Rate (CTR): While clicks increased slightly, the significant decrease in impressions (59.94%) resulted in a substantial improvement in CTR, indicating a more targeted audience.
- Optimised Cost per Click (CPC): A modest decrease in average CPC of 1.37% contributed to overall campaign efficiency, helping to maximise the marketing budget.
Through these strategic enhancements, the Bullion company successfully transformed its PPC campaign, achieving greater sales and a better ROI.
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