Pet Service Industry Google Ads Case Study
Brand
Airport Pets
LOCATION
Auckland, New Zealand
INDUSTRY
Pet Services
Platform
Google Ads
RELEASE
2022-24
Problem
The Pet Services company faced challenges in driving online sales and maximising the return on their PPC advertising investment. Despite a significant volume of clicks, the company was experiencing low conversion rates and high customer acquisition costs. To address these issues, they sought expert PPC advertising Auckland to optimise their campaigns and improve performance.
SOLUTION
To address these challenges, a comprehensive PPC optimization strategy was implemented, focusing on:
- Improved Targeting: Refining audience targeting to reach pet owners with a high intent to purchase pet travel services.
- Compelling Ad Copy: Constructing persuasive ad copy that highlighted the unique value proposition of the company and emphasised customer benefits.
Results
The optimised PPC campaign delivered exceptional results:
- Dramatic Conversion Increase: Conversion rates soared from 0.57% to 12.91%, demonstrating a significant improvement in campaign efficiency.
- Lowered Customer Acquisition Cost: Cost per conversion decreased from $143 to $13.23, resulting in a substantial increase in ROI.
- Expanded Reach: While the increase in clicks was modest, the substantial improvement in conversion rate led to a significant overall increase in sales.
impact
By implementing these strategic optimisations, the company achieved remarkable growth in online sales and enhanced customer acquisition efficiency. Additionally, leveraging expert Google Analytics services Auckland, the campaign effectively positioned Airport Pets as a leading provider of pet travel services.
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