Pet Service Industry Google Ads Case Study
Brand
Airport Pets
LOCATION
Auckland, New Zealand
INDUSTRY
Pet Services
Platform
Google Ads
RELEASE
2022-24
Problem
A Pet Services company struggled to drive online sales and get the most out of their PPC advertising investment. Despite a large number of clicks, they faced low conversion rates and high customer acquisition costs. To address this, they sought out expert PPC advertising Auckland to optimise their campaigns and improve overall performance.
SOLUTION
We implemented a series of strategic improvements to tackle these issues:
- Improved Targeting: Refined audience targeting to focus on pet owners with high intent to purchase pet travel services.
- Compelling Ad Copy: Crafted persuasive ad copy that highlighted the company’s unique value proposition and clearly communicated customer benefits.
Results
These optimisations led to impressive results:
- Dramatic Conversion Increase: Conversion rates skyrocketed from 0.57% to 12.91%, vastly improving campaign efficiency.
- Lowered Customer Acquisition Cost: Cost per conversion dropped from $143 to $13.23, significantly boosting ROI.
- Expanded Reach: While click volume saw a modest increase, the major improvement in conversion rate drove a substantial rise in overall sales.
impact
By implementing these strategic optimisations, the company achieved remarkable growth in online sales and enhanced customer acquisition efficiency. Additionally, leveraging expert Google Analytics services Auckland, the campaign successfully positioned Airport Pets as a top provider of pet travel services.
talk to us about your Ad campaign!
Our team of Google Ads experts in Auckland specialises in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. From targeted Google Ads NZ, we work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.
Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance.
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