Pet Services Industry Google Ads Case Study | Brookby Lodge
Brand
Brookby Lodge
LOCATION
Bookby, New Zealand
Client
Bookby Pet Lodge
ENVIRONMENT
Google Ads
INDUSTRY
Pet Care
RELEASE
2022-24
Problem
Brookby Pet Lodge, a renowned pet boarding facility in South Auckland, New Zealand, faced challenges in converting website traffic into bookings. Despite a strong reputation for exceptional pet care, the business sought to enhance its online presence and drive higher conversion rates through targeted Google Ads Auckland
SOLUTION
To address these challenges, a comprehensive PPC campaign optimization strategy was implemented, focusing on:
- Improved Targeting: Refining audience targeting to reach pet owners actively seeking boarding services in the South Auckland area.
- Compelling Ad Copy: Crafting persuasive ad copy that highlighted the unique selling points of Brookby Pet Lodge, such as its rural setting, experienced staff, and personalised care.
- Landing Page Optimization: Enhancing the website's landing pages to provide clear information about services, pricing, and booking options, creating a seamless user experience.
Results
The optimised PPC campaign yielded impressive results:
- Conversion Rate Surge: A dramatic increase in conversion rate from 5.74% to 17.05%, demonstrating a significant improvement in campaign effectiveness.
- Reduced Customer Acquisition Cost: A substantial decrease in cost per conversion from $7.16 to $2.77, optimising marketing spend.
- Increased Bookings: A significant uplift in bookings, as evidenced by the increase in conversions, directly impacted revenue generation.
IMPACT
By implementing these strategic optimizations, Brookby Pet Lodge successfully transformed its online presence, driving a substantial increase in bookings and improving overall campaign ROI. The campaign effectively positioned Brookby Pet Lodge as the preferred choice for pet owners seeking exceptional care for their furry companions.
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