Tourism Industry Google Ads Case Study | Maharaja Tours
Brand
Maharaja Tours
LOCATION
Hunterville, New Zealand
INDUSTRY
Tours & Travel Agency
PLATFORM
Google Ads & WordPress
YEAR
2023 - 2024
Problem
The tourism company specialising in Indian travel was facing challenges in attracting potential customers and converting them into bookings. Their existing online presence was ineffective, resulting in low website traffic and limited inquiries. By leveraging Google Ads NZ, they aimed to enhance visibility, drive more traffic to their website, and increase inquiries and bookings.
SOLUTION
To address the tourism company's challenges, we implemented a comprehensive Google Ads campaign focused on:
- Targeted Keyword Research: Identifying relevant keywords and search terms aligned with potential customers' search behaviour.
- Compelling Ad Copy: Crafting persuasive ad copy highlighting the unique selling points of Maharajah Tours' Indian travel experiences.
- Optimised Landing Pages: Ensuring seamless transitions from ads to landing pages, providing clear calls to action.
- Bid Management: Implementing a strong bid management strategy to maximise ad visibility and efficiency.
Results
Our Google Ads campaign delivered significant improvements:
- Increased Clicks: Before the campaign, the average CPC was $1.25 with 24 conversions. After optimization, the average CPC dropped to $0.77 while conversions rose to 30.
- Lowered Cost Per Conversion: The cost per conversion decreased dramatically from $65.64 to $32.26, indicating a substantial increase in ad efficiency.
- Improved Conversion Rate: The conversion rate saw a positive shift from 1.63% to 2.02%, demonstrating enhanced website performance and ad relevance.
talk to us about your Ad campaign!
Our team of Google Ads experts in Auckland specialise in creating tailored Google Ads campaigns that drive results and maximise your ROI. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. We work collaboratively with you throughout the process, developing powerful strategies that deliver the results you want.
Enhance your marketing strategy by reaching out to people genuinely interested in your business. Find them today with our assistance through targeted Google Ads Auckland.
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