Start with a free Google Ads audit. If you’re not running ads yet, it tells you what a realistic budget and strategy look like for your industry. If you’re already running ads elsewhere, it shows you what’s working, what isn’t, and where budget is being wasted.

There’s no fixed price, since it depends on your industry, competition, and goals. What you spend directly with Google (cost per click) is separate from any management fee, and both vary enough between businesses that a generic number wouldn’t be accurate. A free audit gives you a realistic figure for your specific situation.

The right metric depends on your goal. Ecommerce campaigns are measured by ROAS, conversions, and cost per conversion. Lead generation campaigns are measured by conversion rate and cost per lead. Either way, you should be tracking actual conversions, not just clicks or impressions, since those don’t tell you whether the campaign is making you money.

You can manage it yourself, and it can work fine for very small budgets if you have time to learn the platform. Hiring an agency generally makes sense once your budget or ambitions grow past what you can monitor and adjust yourself, since ongoing optimisation is where most of the performance gains come from.

Clicks and traffic appear within hours of launching. Meaningful results, once there’s enough conversion data for the campaign to actually optimise, typically take four to eight weeks, with most businesses seeing their strongest performance around the two- to three-month mark.

AI Max is Google’s most automated Search campaign setting, letting Google’s AI expand keyword matching, generate ad copy variations, and adjust targeting in real time based on what’s converting. It works best with clear conversion tracking already in place and enough historical data for the AI to learn from.

AI runs through bidding, ad creative, and targeting. Bidding strategies like Target CPA and Target ROAS adjust how much to bid on each auction based on the outcome you’ve set. Ad creative is tested automatically across headline and description combinations, with more shown of whatever’s performing. None of this replaces a clear strategy; it optimises the execution of one.

No. AI handles the repetitive, data-heavy optimisation work, adjusting bids and testing creative faster than a person could manually. But strategy, goal setting, budget decisions, and interpreting whether results actually align with your business goals still need a person who understands your specific business, not just the platform.

No, for the same reason listed above, campaigns are scoped after a free audit rather than sold as a generic package.

No. We don’t use fixed-term contracts. Campaigns continue because they’re working, not because of a signed agreement.