Definition
Deepfake in AI terms refers to synthetic media generated using deep learningDefinition Deep Learning in AI terms refers to a subset of m..., particularly generative adversarial networks (GANs), to create hyper-realistic but digitally altered images, videos, or audio. In content marketingDefinition Content marketing strategically creates and share..., deepfake technology enables the creation of dynamic, personalised, and high-impact visual contentDefinition Visual content refers to any content that incorpo... that can increase engagementDefinition Engagement in content marketing refers to the deg..., expand brand storytellingDefinition Craft engaging narratives in SEO to evoke emotion..., and drive SEO through multimediaDefinition Multimedia refers to the use of various content f... integrationDefinition Integration in the SEO Glossary combines tactics ....
An SEO company may use ethical deepfake videos to deliver tailored product demos that appeal to specific demographicsDefinition Email demographics provide statistical data on su.... Performance marketing agencies leverage the tech for highly customised video ads that simulate user testimonials or influencer-style endorsements. A digital marketing agency Auckland might adopt this innovation to localise global campaigns by creating regionally accented spokesperson content without reshoots. Auckland SEO experts also utilise deepfake-powered videos embedded in landing pagesDefinition Landing pages are standalone web pages specifical... or blogs to increase dwell time, lower bounce rates, and enrich on-page content for visual SEO ranking.
Properly disclosed and responsibly used, deepfakes are transforming how brands deliver creative, scalable video experiences at speed.
Example
A digital marketing agency Auckland creates a deepfake video of a virtual brand ambassadorDefinition A brand ambassador in social media marketing is a... delivering content in multiple accents for a tourism campaignDefinition An SEO campaign involves focused, Organised effor.... Without hiring different actors, the agency generates highly localised content, targeting both South Island and North Island audiences. The video gets embedded into blog posts optimised with keywordsDefinition Keywords are crucial for SEO success as they conn... like “explore Queenstown packages,” improving ranking and doubling the session duration.
Meanwhile, a performance marketing agency uses deepfakes to replicate a consistent brand voice in short-form product reviews, generating higher click-throughs from YouTube and social mediaWhat is Social Media? Social media refers to online platform... links.
Formulas and Easy Calculations
Deepfake Media Impact on SEO and EngagementDefinition Engagement in content marketing refers to the deg...
| Metric | Formula | Example Values | Outcome |
|---|---|---|---|
| Engagement RateDefinition The engagement rate in social media marketing mea... Growth | (New – Old EngagementDefinition Engagement in content marketing refers to the deg...) / Old × 100 | (3200 – 2100) / 2100 × 100 | 52.3% Increase in EngagementDefinition Engagement in content marketing refers to the deg... |
| Bounce RateDefinition Bounce Rate in social media marketing refers to t... Reduction | (Old – New Rate) / Old × 100 | (48% – 31%) / 48% × 100 | 35.4% Improvement |
| ConversionDefinition In the realm of SEO, Conversion refers to the pro... Uplift from Video | (Video Leads – Non-Video Leads) / Non-Video × 100 | (240 – 150) / 150 × 100 | 60% ConversionDefinition In the realm of SEO, Conversion refers to the pro... Boost |
| Time-on-Page Increase | (New Time – Old Time) / Old Time × 100 | (4.2 – 2.5 mins) / 2.5 × 100 | 68% Time Gain |
| Video Creation Cost Savings | Traditional Cost – Deepfake Cost | $8000 – $2500 | $5,500 Saved |
5 Key Takeaways
- Deepfake content, when ethically implemented, enhances visual storytellingDefinition Craft engaging narratives in SEO to evoke emotion... and brand engagementDefinition Engagement in content marketing refers to the deg....
- SEO companies benefit from improved time-on-page and SERP ranking by integrating deepfake-powered videos.
- Performance marketing agencies use personalised video content to increase click-through and conversionDefinition In the realm of SEO, Conversion refers to the pro... rates.
- Digital marketing agencies in Auckland scale campaigns efficiently by localising visual messaging using AI.
- Auckland SEO experts deploy interactive media to increase visitor retention and site performance metricsWhat are Metrics in the context of SEO? Metrics in SEO refer....
