Google Ads
Google Ads Experts in Auckland
With the power of Google Ads, your business can show up exactly where your customers are searching, from central Auckland to across New Zealand. Our team combines proven strategies with the latest AI-backed campaign types to deliver real results that matter.
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Google Ads
What is Google Ads?
Google Ads is Google’s online advertising platform that lets businesses promote their products, services, or content across Google Search, YouTube, Gmail, Maps, and millions of websites in the Display Network.
From search ads that appear when someone Googles a service like yours, to video ads that show before a YouTube clip, Google Ads puts your business in front of the right people at the right time.
But this isn’t just about reach anymore — AI is now part of the engine. Google’s machine learning systems help optimise your bids, placements, and ad creative automatically. That means your ads don’t just show — they perform. The platform learns from real-time data and adjusts constantly to bring in better clicks, higher conversion rates, and smarter spending.
Whether you’re running a local campaign in Auckland, targeting buyers across New Zealand, or scaling globally, Google Ads services give you the tools to grow with precision. And with new features like Performance Max and AI Max rolling out, you can tap into even deeper automation and broader reach without losing control of your budget or message.
types of Google ads
1.
Search Ads
These are the classic text ads you see on Google Search when someone’s actively looking for a solution, like “plumber near me” or “Google Ads company in Auckland.“
Search Ads are intent-driven, meaning your ad shows up only when a user is already searching for something you offer. Thanks to Google’s machine learning, your ad placement, bidding, and even ad copy performance can be auto-optimised in real time to get the best possible outcome.
Best for: Lead generation, services, high-intent searches
2.
Performance Max Ads
Performance Max (PMax) is Google’s most advanced AI-powered campaign type. It runs across all of Google’s platforms — Search, Display, YouTube, Maps, and Gmail — using real-time intent signals, audience behaviour, and conversion patterns to decide when and where to show your ads.
The new AI Max feature now supercharges PMax by tapping into generative AI to predict what users want, even for queries that haven’t happened yet. It’s like autopilot for ad success — fewer manual tweaks, smarter results.
Advertisers using AI Max in PMax campaigns are seeing up to 27% more conversions at similar costs.
Best for: Full-funnel reach, eCommerce, lead gen at scale
3.
Display Ads
Display Ads are the visual side of the Google Ads universe — banners, images, videos, and even dynamic ads. These appear across 2M+ websites and apps in the Google Display Network.
They’re ideal for increasing brand awareness, retargeting visitors, and staying visible as people browse. With AI, you can now run responsive display ads that auto-adjust size, format, and messaging to suit each placement, increasing relevance and CTR.
Best for: Awareness, retargeting, nurturing cold traffic
4.
Shopping Ads
If you run an e-commerce store, Shopping Ads are gold. These ads appear at the top of Google Search and in the Shopping tab, showing product images, prices, reviews, and store names right up front.
They’re visually rich and conversion-focused and now powered by AI to match product feeds to trending user searches, seasonal demand, and high-performing product combinations.
Best for: eCommerce, product-based businesses
5.
Local Services Ads
These are perfect if you’re a local business in New Zealand. When someone nearby searches for a service, like “electrician Auckland”, these ads show right at the top of the page, above standard Search Ads.
What makes them unique? People can call, book, or message you directly from the ad, no website needed. And with Google’s AI handling location targeting, availability windows, and lead verification, you reach real customers who are ready to act.
Best for: Tradies, home services, clinics, or any business with a local presence
6.
Youtube Ads
Video is where people hang out — and YouTube Ads help you show up before, during, or after the content they’re watching. Whether it’s a skippable ad, a bumper, or an in-feed placement, YouTube Ads let you connect emotionally through sight, sound, and storytelling.
With Google’s AI, you can auto-test multiple versions of your video ad, match it to high-intent audiences, and get detailed insights on watch time, engagement, and conversions.
Best for: Brand awareness, product demos, education, retargeting
7.
App Ads
App Campaigns help you promote your iOS or Android app across Google’s biggest channels: Search, Play Store, YouTube, Gmail, and the Display Network.
You don’t need to manually create ads; just give Google your app assets (text, images, videos), and their AI builds and tests multiple versions automatically to find what works best. Whether it’s installs or in-app purchases, these campaigns are trained to hit your goals.
Best for: App installs, in-app engagement, subscription apps
How we measure success for google ads
Whether it’s leads or sales, every Google Ads campaign we run is backed by data, powered by AI, and tracked with purpose. Here’s how we gauge if it’s working—and how we make it work better.
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Ecommerce ads
With eCommerce, the goal is simple: turn clicks into sales. We track ROAS, conversion value, and cost per conversion, using tools like AI Max and Performance Max to adapt your product ads in real time. Google’s AI helps us match your products with high-intent shoppers — whether they’re browsing on Google Shopping, YouTube, or search — and smart bidding tools like Target ROAS ensure you get maximum return from every dollar spent.
ROAS
Return On Ad Spend is calculated by measuring Conversion Value/Cost
Conversions
Total number of purchases made from Google Ads.
Conversion Value
Total revenue generated from purchases on Google Ads.
Cost/Conversion
Cost incurred to get 1 sale from Google Ads.
Lead gen
Success in lead generation means more than just getting clicks — it’s about attracting the right leads at the right cost. We measure conversion rates, average CPC, and cost per lead, then let AI-powered bidding (like Maximise Conversions and Target CPA) do the heavy lifting to improve results over time. Whether you're running ads across Auckland or expanding with AdWords services in New Zealand, we tailor campaigns for quality leads that are more likely to convert.
Avg. CPC
Average Cost Per Click is the cost of single click on Google.
Conversions
The no. of people who reached out to you on your website from Google Ads.
Cost/Conversion
Cost incurred to get 1 person to reach out to you on your website from Google Ads.
Conversion Rate
Percentage of users from Google Ads who take actions on your website out of the total no. of users.
Why Google Ads?
(And why we use AI to run it smarter.)
Reach Your Audience Anywhere
Google Ads puts your business in front of the right people—whether they’re:
- Searching on Google
- Watching videos on YouTube
- Browsing websites across NZ
With AI now powering Search, Display, and Performance Max, we’re not just reacting to keywords—we’re anticipating user intent in real-time and placing ads in brand-new moments across multiple touchpoints.
Optimise With AI + Stay in Control
Google’s smart bidding and automation features—like AI Max—supercharge campaign performance while giving you full control over spend and targeting.
- Set your budget.
- Get clear ROI data.
- Let AI do the heavy lifting to find conversions and reduce waste.
You’re always in control of where your money goes, with real-time insights and AI-powered recommendations built in.
Learn Fast, Improve Faster
Every click, impression, and scroll feeds back into your campaign.
- Google’s machine learning helps optimise ad placement, copy, and targeting
- We run A/B tests and real-time experiments to constantly improve
- AI insights help us discover new keyword themes and user behaviours even before they show up in traditional search data
With every campaign, the system gets smarter—and so does your growth.
Our Google Ads Results
Tangible Google Ads wins for our clients
Our Services
Some of what we do under growth tracking
1. Google Analytics (GA4) and Tag Manager Audits
Do you find your website data confusing? We can help! We’ll carefully review your Google Analytics 4 and Google Tag Manager setup to find any problems with accuracy and ensure you’re gathering the correct information. It’s like giving your website’s tracking system a physical checkup.
2. Google Analytics (GA4) and Tag Manager Overhauls
Is your conversion tracking system old or not working well? We can fix that! We’ll completely rebuild your Google Analytics 4 and Tag Manager setup to ensure it’s accurate and efficient, and collects the data you need to make smart choices.
3. Google ads Conversion and Event Tracking
Curious about how people use your website after they click a Google ad? We’ll set up tools to track exactly what visitors do, like signing up for newsletters, submitting forms, or buying products. We can also track other actions, like button clicks or watching videos, to learn more about user behaviour.
4. Ecommerce Tracking Implementation
Selling things online? We’ll make sure your tracking is perfect! We’ll set up your system to accurately follow every step of the buying process, from when people look at products to when they make a purchase. This info will help you understand how customers behave and improve your online store.
5. Data Customisation and Enhanced Tracking
Looking to do more than just the basic conversion tracking? We can tailor your tracking system to capture specific data that’s important for your business goals. It’s like fine-tuning your website’s tracking to focus on the information that really matters to you.
6. Ecommerce Troubleshooting & Support
Having problems with your online store’s tracking?
We’ll investigate like detectives! Our team will carefully review your Google Analytics (GA4) and Tag Manager setup to find any accuracy issues and ensure you’re gathering the correct data. It’s like giving your website’s conversion tracking system a thorough checkup.
7. Offline Sales and Event Tracking
Not everything happens online!
We can help you track sales and events that occur offline. This way, you’ll get a full view of your marketing success, no matter where your sales happen.
8. Data Visualisation and Reporting
Feeling overwhelmed by all the data?
We’ll transform your numbers into clear visuals! Our team will create straightforward reports and graphics that quickly show how your website is doing. No more struggling with complicated spreadsheets—you’ll instantly see what’s working well and what needs attention.
9. Custom Conversion Tracking
Have specific conversion tracking needs?
We can design solutions just for you. Whether you have unique tracking challenges, we’ll collaborate with you to create a solution that fits your exact requirements.
Let’s Talk About Your Ad Campaign!
Our team of Google Ads experts in Auckland are here to craft custom campaigns that get real results and maximise your ROI. Whether you’re after more website traffic, leads, or sales, we’ve got the tools and the know-how to help you hit your goals. We’ll work closely with you to develop smart strategies that deliver exactly what you need.
Ready to reach people who are genuinely interested in what you offer? Let’s make it happen together!
Client Testimonials
I have been working with Kickstart Digital for the past few months, and I must say, it has been an incredibly positive experience. They have seamlessly managed my Google Ads, SEO, website development, and Facebook ads, delivering outstanding results.
From day one, their professionalism and expertise have been evident. They truly know their stuff, and have a sound understanding of the digital marketing landscape. Whenever I have questions or need assistance, the team quickly responds and provides insightful solutions!
One thing that sets them apart is their willingness to go above and beyond. Not only do they handle core services efficiently, but they also assist me with any ad hoc requests that I have. I have seen a significant improvement in my online presence and customer engagement since partnering with them and I’m excited to see where this goes.
I recently had the pleasure of experiencing exceptional service from Kickstart Digital, which resolved a complex issue related to Google Analytics 4 connectivity for our business.
We’ve tried to solve this issue for a month, including using Google support, but all without results. Kickstart Digital demonstrated not only technical expertise but also a genuine passion for providing outstanding service. They were able to solve the problem within an hour. It was evident that they genuinely cared about the success of our business and were invested in ensuring the GA4 connectivity issue was completely resolved.
Kickstart Digital has helped MyBlitz propel itself from a brick and mortar store to a thriving online business. Their expertise in creating our e-commerce store and setting up GA4 for tracking our e-commerce data has really helped us track our growth and understand our marketing spend! I would highly recommend their services if you’re looking to grow your business online.
Shopify store speed optimization from 51 to over 75 – good work! Thanks!
Kickstart has definitely kickstarted my business and I am impressed with Uppli’s communication and willingness to help.
Thanks
I have been working with Uppli for 6 months now and have seen an increase in sales during this time. Uppli goes above and beyond with helping me with things not just specific to marketing, but help with the website and other technical things that I struggle with. He is continually changing things up so we can continue to grow each month. I switched from a big company to Kick Start Digital and find this service with Uppli much more one-on-one specific to my personal business needs rather than just being another number in some big marketing firm. I look forward to seeing what the future months look like! A big thanks Uppli, it has been great working with you! 
Tarah
Kickstart did an amazing job of helping us launch our new UK website, including database migration, google tracking, Shopify theme customisation and SEO tasks. We look forward to continuing our relationship!
Exceptional service delivering the result. Highly recommended!
Excellent customer service and results from my google ads campaign for my business Eclectic Boutique. Uppli is great to deal with and offers a very professional service which I’d highly recommend.
Uppli is a dedicated individual who is assisting us immensely in our Website SEO. Many thanks Uppli.
Have been dealing with Kickstart for a few months now, sales & business are on a positive upwards trend.
KickStart Digital are absolutely phenomenal. If you need an Auckland based SEO expert or need help making the most out of your Google Ads, then you’ve got to bring them on.
They’ve supported my business for 8+ months on a variety of projects, helping to increase our organic traffic by 10x in just 4 months!
Kickstart Digital have been a welcome addition to our EliteDrive Performance Team for both our website maintenance and our Google SEO . . Our website has gone from making minimal sales to being a new source of tangible income. Thank You Uppli, you are a magician.
Kickstart Digital have been a vital part of DG for the past 12 months. They offer a great service and have indepth knowledge of SEO and adwords which helps our business to grow.
Talk To Us
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- Data Driven Approach
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Location
your Google Ads Experts in Auckland
We’re a performance marketing agency right here in Kingsland, and we’re all about making your business soar! Our tech-savvy marketing pros in Auckland are ready to give your brand the attention and boost it deserves. Swing by for a cup of coffee (or beer😉), and let’s chat about how we can help your marketing game!
No Lock-in Contracts
Small But Dedicated Team
Our Prices Won't Break the Bank
377 New North Road,
Kingsland, Auckland 1021,
New Zealand
FAQ
Got Questions? We've Got Answers!
Starting with Google Ads is easier than it sounds. Just create an account, choose your goal (like leads or sales), pick a campaign type (like Search or Performance Max), set your budget, and target your ideal audience. Google even offers guided setup, but we can help fine-tune it if you’d like expert input.
Costs vary depending on your industry, keywords, and competition. But you’re always in control—set daily or monthly budgets, adjust bids, and monitor ROI. Smart bidding powered by AI helps optimise spend for better results at lower costs.
You’ll want to keep an eye on CTR (click-through rate), conversions, CPA (cost per acquisition), and ROAS (return on ad spend). Google’s AI tools also offer predictive insights and automation to improve performance over time—so your campaign doesn’t just run, it learns.
You can run ads solo, but a seasoned expert can unlock deeper features, smarter automation, and better returns. We help you avoid costly mistakes, leverage AI-driven strategies, and scale your success—especially useful if you’re investing a decent budget.
Some businesses see clicks and traffic within days, but meaningful conversions or ROI usually take a few weeks. Google’s AI learns from campaign data and improves performance the longer it runs, especially with tools like Performance Max or AI Max.
AI Max is Google’s latest suite of AI-powered features for Search campaigns. It expands your reach by tapping into high-intent queries—even those not covered by your keywords—while optimising targeting, bidding, and creative in real-time. Early data shows 14–27% more conversions without increasing spend.
Google uses AI across nearly every aspect of your campaign—suggesting keywords, adjusting bids, predicting which users are likely to convert, and even generating ad copy. Tools like Performance Max and AI Max take this further by automating placements and learning from user behaviour faster than a human ever could.
Not quite. While AI handles the heavy lifting—like bidding and targeting—human strategy still matters. You decide the goals, creative direction, and audience. Think of AI as a co-pilot: it flies the plane, but you chart the course.
