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Ad Rotation - Marketing Glossary

Ad Rotation

Ad rotation settings allow advertisers to control how Google distributes their ads within an ad group. Options include:

Optimize for Clicks: Google will favor ads that are more likely to get clicks.
Optimize for Conversions: Google will favor ads that are more likely to drive conversions.
Rotate Evenly: Google will evenly distribute ad impressions among all ads in the ad group.
Ad rotation settings influence ad performance and are chosen based on campaign goals and testing strategies.

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