Behavioral Email

Definition

Behavioural email targets users based on actions, leading to personalised content that boosts engagementDefinition Engagement in content marketing refers to the deg..., customer experience, and conversions. It strengthens relationships, encourages desired actions, and drives sales through tailored messages like welcome emails, product recommendations, and transactional notificationsDefinition Notifications in email marketing refer to automat.... For SEO, behavioural emails drive trafficDefinition In the context of SEO (Search Engine Optimisation..., visibility, and engagementDefinition Engagement in content marketing refers to the deg... by linking optimised content to increase site visits and rankings.

How You Can Use

Example

Consider a scenario where you run an online bookstore. Here’s how you can use behavioral email marketingDefinition Email marketing utilises emails to promote produc... to engage your customersDefinition Customers, in the context of SEO, refer to indivi... and boost sales:

1. Welcome Emails: When a user signs up for your newsletterDefinition A newsletter in email marketing is a regularly di..., send a welcome email thanking them for subscribing and offering a discount on their first purchase. Include personalised book recommendations based on the genres they showed interest in.
2. Abandoned Cart Reminders: If a customer adds books to their shopping cart but doesn’t complete the purchase, send a follow-up email reminding them of the items left behind and offering an incentive, such as free shipping or a discount, to encourage them to complete the transaction.
3. Product Recommendations: Analyse the browsing history and purchase behaviour of your customersDefinition Customers, in the context of SEO, refer to indivi... to send personalised book recommendations. For instance, if a customer frequently buys mystery novels, suggest new releases or bestsellers in that genre.
4. Re-engagement EmailsDefinition Re-engagement emails are targeted messages within...: Identify inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... who haven’t interacted with your emails or website in a while. Send a re-engagement email offering a special promotion or highlighting new arrivals to entice them back.
5. Transactional Emails: After a purchase, send order confirmation emails with details about the purchase, followed by shipping notificationsDefinition Notifications in email marketing refer to automat.... Include related book recommendations and encourage them to leave a review.

By implementing these strategies, you can create a more personalized and engaging experience for your customersDefinition Customers, in the context of SEO, refer to indivi..., leading to higher engagementDefinition Engagement in content marketing refers to the deg... and increased sales.

Formulas and Calculations

While behavioral email marketingDefinition Email marketing utilises emails to promote produc... does not rely on traditional formulas, it involves key performance metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... that can be calculated to assess the effectiveness of the campaigns:

• Open RateDefinition Open Rate in Email Marketing refers to the percen...:
  Open Rate = (Number of Opened Emails / Number of Sent Emails)×100
  Open Rate=(Number of Sent Emails / Number of Opened Emails​)×100
• Click-Through Rate (CTR)Definition CTR in social media measures the percentage of pe...:
  CTR = (Number of Clicks / Number of Delivered Emails)×100
  CTR = (Number of Delivered Emails / Number of Clicks​)×100
• Conversion RateDefinition Conversion Rate in the SEO space refers to the pe...:
  Conversion Rate = (Number of Conversions / Number of Delivered Emails)×100
  Conversion Rate = (Number of Delivered Emails / Number of Conversions​)×100
• Bounce RateDefinition Bounce Rate in social media marketing refers to t...:
  Bounce Rate = (Number of Bounced Emails / Number of Sent Emails)×100
  Bounce Rate = (Number of Sent Emails / Number of Bounced Emails​)×100
• Unsubscribe Rate:
  Unsubscribe Rate = (Number of Unsubscribes / Number of Delivered Emails)×100
  Unsubscribe Rate = (Number of Delivered Emails / Number of Unsubscribes​)×100

These metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... provide insights into the engagementDefinition Engagement in content marketing refers to the deg... and effectiveness of your behavioural email campaigns, allowing for continuous optimisation.

Key Takeaways

1. PersonalisationDefinition Personalisation refers to the process of tailorin...: Tailoring emails to individual behaviours and preferences enhances engagementDefinition Engagement in content marketing refers to the deg... and conversionDefinition In the realm of SEO, Conversion refers to the pro... rates.
2. Timeliness: Sending emails triggered by specific user actions ensures relevanceDefinition In SEO, relevance refers to the degree to which a... and increases the likelihood of interaction.
3. Automation: Behavioral email campaigns can be automated, saving time and ensuring timely delivery of personalized messages.
4. Customer Retention: Re-engagement and personalized recommendations help retain customersDefinition Customers, in the context of SEO, refer to indivi... and foster loyalty.
5. Data-Driven: Leveraging user data and analyticsDefinition In SEO, analytics involves collecting, measuring,... allows for more targeted and effective email marketingDefinition Email marketing utilises emails to promote produc... strategies.

FAQs