Definition
Clicks Per Delivered measures the effectiveness of your email campaigns by calculating the ratio of unique clicksDefinition Unique clicks in email marketing refer to countin... to the number of emails successfully delivered. It provides insights into the click performance of your emails relative to the total delivered.
How you can use
Example: If you send an email to 1,000 subscribersDefinition In the context of SEO, subscribers refer to indiv... and 950 of them receive the email, with 100 unique clicksDefinition Unique clicks in email marketing refer to countin..., your Clicks Per Delivered is calculated as (100/950) * 100 = 10.53%. This metric indicates how many recipients clicked on your email out of those who received it.
Formula
To calculate clicks per delivery, use the following formula:
Clicks Per Delivered = (Unique Clicks / Emails Delivered)×100
\text{Clicks Per Delivered} = \left( \frac{\text{Unique Clicks}}{\text{Emails Delivered}} \right) \times 100
Clicks Per Delivered = (Emails Delivered / Unique Clicks)×100
Key Takeaways
- Performance Indicator: Clicks Per Delivered is a key metric to assess the performance of your email content.
- Delivery Effectiveness: It helps in understanding the effectiveness of your email delivery strategy.
- Content RelevanceDefinition In SEO, relevance refers to the degree to which a...: High Clicks Per Delivered indicates that your content is relevant and engaging to the recipients.
- CampaignDefinition An SEO campaign involves focused, Organised effor... Comparison: Use this metric to compare the performance of different email campaigns.
- Optimization: This helps in optimizing future email campaigns by understanding what content resonates with your audienceDefinition The term "Audience" refers to the group of indivi....
FAQs
What is Clicks Per Delivered?
Clicks Per Delivered measures the percentage of unique clicksDefinition Unique clicks in email marketing refer to countin... out of the total emails delivered in a campaignDefinition An SEO campaign involves focused, Organised effor....
Why is Clicks Per Delivered important?
It helps determine the effectiveness of your email campaignDefinition A company sends a coordinated set of individual e... by measuring how many recipients engaged with your content.
How is Clicks Per Delivered different from Click-Through Rate (CTR)?
Clicks Per Delivered focuses on clicks relative to delivered emails, while CTR measures clicks relative to total emails sent.
What is a good Clicks Per Delivered rate?
A good Clicks Per Delivered rate varies by industry, but generally, a rate above 10% is considered good.
How can I improve my Clicks Per Delivered rate?
Improve your Clicks Per Delivered rate by optimizing email content, segmenting your audienceDefinition The term "Audience" refers to the group of indivi..., and using clear calls-to-action.
Can Clicks Per Delivered be used to measure overall email campaign success?
Clicks Per Delivered specifically measures engagementDefinition Engagement in content marketing refers to the deg... with delivered emails, so it should be used alongside other metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... like open rates and conversionDefinition In the realm of SEO, Conversion refers to the pro... rates for a comprehensive view.
Does Clicks Per Delivered affect my email deliverability?
While Clicks Per Delivered itself doesn’t directly affect deliverability, high engagementDefinition Engagement in content marketing refers to the deg... rates can positively impact sender reputationDefinition Sender Reputation in Email Marketing is a score t..., indirectly influencing deliverability.
What tools can help track Clicks Per Delivered?
Most email marketingDefinition Email marketing utilises emails to promote produc... platforms, like Mailchimp, Constant Contact, and HubSpot, provide tracking for Clicks Per Delivered.
How often should I analyze my Clicks Per Delivered rate?
Regularly analyzing Clicks Per Delivered, such as after each campaignDefinition An SEO campaign involves focused, Organised effor..., helps in making timely adjustments to your email marketingDefinition Email marketing utilises emails to promote produc... strategies.
Can Clicks Per Delivered be applied to other marketing channels?
Clicks Per Delivered is specific to email marketingDefinition Email marketing utilises emails to promote produc..., but similar engagementDefinition Engagement in content marketing refers to the deg... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... can be applied to other channelsDefinition Channels in the context of SEO refer to the vario... like social mediaWhat is Social Media? Social media refers to online platform... and web content.
