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CTR (Click-Through Rate) Optimization - Marketing Glossary

CTR (Click-Through Rate) Optimization

CTR optimization strategies involve fine-tuning your ads to achieve higher click-through rates. This can be achieved by creating compelling ad copy that resonates with your target audience, selecting relevant keywords, and continually testing and refining ad elements. Higher CTRs often result in better ad positions, lower costs, and improved overall campaign performance.

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