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Do Follow

What is Do Follow in the context of SEO?

Do Follow is a type of hyperlink attribute that instructs search engine crawlers to follow the link and pass authority from the referring page to the linked page. It plays a significant role in determining the SEO value passed through backlinks.


Do Follow is a hyperlink attribute that allows search engine crawlers to follow the link and pass authority from the referring page to the linked page. Websites use the Do Follow attribute to indicate to search engines that they endorse the linked content and are willing to pass on their authority.

Example of how Do Follow helps websites

By adding the Do Follow attribute to hyperlinks strategically placed within content, website owners can enhance the SEO value passed to the linked pages. This can help improve the linked pages’ search engine rankings and visibility.

Key Takeaways

  1. Authority Passing: Do Follow links allow search engine crawlers to pass authority from one page to another.
  2. SEO Value: Backlinks with the Do Follow attribute contribute positively to the linked page’s SEO performance.
  3. Link Building: Building high-quality backlinks with the Do Follow attribute is a crucial aspect of off-page SEO.
  4. Relevance: It’s essential to ensure that Do Follow links are placed within relevant content to maximize their SEO impact.
  5. Quality Assurance: Regularly monitoring and auditing Do Follow links can help maintain a healthy backlink profile and avoid potential penalties.

FAQs for Do Follow

What is the difference between Do Follow and No Follow links?

Do Follow links pass authority to the linked page, while No Follow links do not. Search engine crawlers do not follow No Follow links, but they still recognise them.

How can I identify Do Follow links on a webpage?

You can view the page source code or use browser extensions/tools that highlight Do Follow links.

Are Do Follow links always beneficial for SEO?

While Do Follow links generally provide SEO value, the quality and relevance of the linking domain and content also play crucial roles.

Can I convert a No Follow link to a Do Follow link?

No, only the webmaster of the linking website can change the link attribute from No Follow to Do Follow.

Should I aim for a certain ratio of Do Follow to No Follow links?

There is no set ratio, but a natural link profile includes a mix of both types of links.

Do social media links use the Do Follow attribute?

It depends on the platform. Some social media platforms use No Follow attributes by default, while others may use Do Follow for certain links.

Does Google penalise websites for excessive Do Follow links?

Excessive use of Do Follow links from low-quality or irrelevant sources may trigger Google's spam detection algorithms and lead to penalties.

Can internal links be Do Follow?

Yes, internal links can be Do Follow, and they help distribute authority within a website's domain.

Can Do Follow links guarantee higher search engine rankings?

While Do Follow links are a positive ranking signal, many other factors influence search engine rankings.

How often should I review my website's Do Follow links?

It's advisable to regularly audit and review your website's backlink profile to ensure the quality and relevance of Do Follow links.

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