Definition
E mail Delivery Rate refers to the percentage of emails successfully delivered to recipients’ inboxes out of the total emails sent. Evaluating email campaignDefinition A company sends a coordinated set of individual e... effectiveness ensures emails reach and engage the intended audienceDefinition The term "Audience" refers to the group of indivi....
How you can use
Understanding and optimising E-Mail delivery Rate can significantly impact the success of your email marketingDefinition Email marketing utilises emails to promote produc... efforts. For example, if your delivery rate is low, it may indicate issues with your email listDefinition By forwarding the email, you ensure that your tea... quality or sender reputationDefinition Sender Reputation in Email Marketing is a score t.... By analysing the delivery rate, you can take corrective actions such as cleaning your email listDefinition By forwarding the email, you ensure that your tea..., improving your content, or adjusting your sending practices to enhance deliverability.
Example: Suppose you sent out a promotional email to 10,000 subscribersDefinition In the context of SEO, subscribers refer to indiv..., but only 8,500 emails were successfully delivered. Your E mail Delivery Rate would be 85%. To improve this, you might review and remove invalid email addresses, reduce the frequencyDefinition Frequency in Social Media Marketing refers to the... of emails, and ensure your content aligns with recipients’ interests to boost engagementDefinition Engagement in content marketing refers to the deg... and deliverability.
Calculating Formula
The E-Mail delivery rate can be calculated using the following formula:
E-mail Delivery Rate = (Number of Delivered Emails / Number of Sent Emails)×100
E-mail Delivery Rate = (Number of Sent Emails / Number of Delivered Emails)×100
For example, if 8,500 out of 10,000 emails were delivered, the calculation would be:
E mail Delivery Rate = (850010000)×100 = 85001000000
E mail Delivery Rate = (00008500)×100 = 85%
Key Takeaways
- Importance of E mail Delivery Rate: A high delivery rate ensures your emails reach your audienceDefinition The term "Audience" refers to the group of indivi..., increasing the chances of engagementDefinition Engagement in content marketing refers to the deg....
- Impact on Email MarketingDefinition Email marketing utilises emails to promote produc...: Low delivery rates can indicate issues with your email listDefinition By forwarding the email, you ensure that your tea... or sender reputationDefinition Sender Reputation in Email Marketing is a score t..., affecting campaignDefinition An SEO campaign involves focused, Organised effor... success.
- Improving Delivery Rates: Clean your email listDefinition By forwarding the email, you ensure that your tea..., enhance email content, and follow best sending practices to improve deliverability.
- Monitoring Performance: Regularly track and analyse your E-Mail Delivery Rate to identify and address potential problems.
- Formula for Calculation: Use the simple formula to calculate your delivery rate and assess the effectiveness of your email campaigns.
FAQs
What is E mail Delivery Rate?
Email delivery rate is the percentage of emails successfully delivered to recipients' inboxes out of the total emails sent.
Why is E mail Delivery Rate important?
It ensures that your emails reach your intended audienceDefinition The term "Audience" refers to the group of indivi..., increasing the chances of engagementDefinition Engagement in content marketing refers to the deg... and the overall success of your email campaigns.
How can I improve my E mail Delivery Rate?
Clean your email listDefinition By forwarding the email, you ensure that your tea... regularly, create engaging content, and follow best practices for email sending, such as avoiding spammy subject lines and sending emails consistently.
What factors affect E mail Delivery Rate?
Factors include the quality of your email listDefinition By forwarding the email, you ensure that your tea..., sender reputationDefinition Sender Reputation in Email Marketing is a score t..., email content, and compliance with anti-spam regulations.
How do I calculate E mail Delivery Rate?
Use the formula: (Number of Delivered Emails / Number of Sent Emails) x 100.
What is a good E mail Delivery Rate?
A good delivery rate typically ranges from 95% to 99%. Rates below this may indicate issues that need addressing.
Can E mail Delivery Rate affect open rates?
Yes, a higher delivery rate means more emails reach the inbox, increasing the potential for higher open rates.
What is the difference between E mail Delivery Rate and E mail Open Rate?
Delivery rate measures the percentage of emails delivered to inboxes, while open rateDefinition Open Rate in Email Marketing refers to the percen... measures the percentage of delivered emails that are opened by recipients.
Why did my E mail Delivery Rate drop?
Possible reasons include an outdated email listDefinition By forwarding the email, you ensure that your tea..., poor sender reputationDefinition Sender Reputation in Email Marketing is a score t..., or issues with the email content triggering spam filtersDefinition Spam filters in email marketing use automated sys....
How often should I monitor my E mail Delivery Rate?
Regularly, ideally after each email campaignDefinition A company sends a coordinated set of individual e..., to ensure any issues are quickly identified and resolved.
