Definition
Email deliverability refers to the ability of an email to successfully reach the recipient’s inbox without being blocked or filtered into the spam folderDefinition When it comes to email marketing, the spam folder... More. It involves various factors, including sender reputationDefinition Sender Reputation in Email Marketing is a score t... More, email content, recipientDefinition In email marketing, the recipient refers to the i... More engagementDefinition Engagement in content marketing refers to the deg... More, and technical configurations such as DKIM, SPF, and DMARC.
How You Can Use
Example: An e-commerce company notices that their promotional emailsDefinition Promotional emails are a cornerstone of email mar... More are not reaching their customers’ inboxes. They perform an email deliverability audit and identify that their sender reputationDefinition Sender Reputation in Email Marketing is a score t... More is low and their emails are often flagged as spam. By implementing best practices such as authenticating their domain with SPF, DKIM, and DMARC, cleaning their email listDefinition By forwarding the email, you ensure that your tea... More to remove inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... More, and optimizing their email content to avoid spam triggers, they improve their deliverability rates. Consequently, more of their promotional emailsDefinition Promotional emails are a cornerstone of email mar... More reach customersDefinition Customers, in the context of SEO, refer to indivi... More, leading to higher open rates and sales.
Formulas and Calculations
Calculating email deliverability involves tracking and analyzing several key metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More:
- Delivery Rate: (Number of emails delivered / Number of emails sent) x 100
- Bounce RateDefinition Bounce Rate in social media marketing refers to t... More: (Number of bounced emails / Number of emails sent) x 100
- Open RateDefinition Open Rate in Email Marketing refers to the percen... More: (Number of emails opened / Number of emails delivered) x 100
- Spam Complaint Rate: (Number of spam complaints / Number of emails sent) x 100
- Unsubscribe Rate: (Number of unsubscribes / Number of emails sent) x 100
These metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More help in evaluating the effectiveness of email deliverability and identifying areas for improvement.
Key Takeaways
- Maintain a clean email listDefinition By forwarding the email, you ensure that your tea... More by regularly removing inactive and invalid email addresses.
- Authenticate your emails using SPF, DKIM, and DMARC to build a trustworthy sender reputationDefinition Sender Reputation in Email Marketing is a score t... More.
- Avoid using spam-triggering words and phrases in your email content.
- Monitor email engagementDefinition Engagement in content marketing refers to the deg... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More and adjust your strategy based on recipientDefinition In email marketing, the recipient refers to the i... More behavior.
- Test your emails before sending them to ensure they comply with deliverability best practices.
FAQs
What is Email Deliverability?
Email deliverability is the ability of an email to successfully reach the recipient's inbox without being filtered into the spam folderDefinition When it comes to email marketing, the spam folder... More.
How does Email Deliverability work?
It works by ensuring that emails are sent from a reputable sender, contain appropriate content, and follow technical best practices to avoid being flagged as spam.
Why should I care about Email Deliverability?
Good email deliverability ensures that your messages reach your intended audienceDefinition The term "Audience" refers to the group of indivi... More, leading to better engagementDefinition Engagement in content marketing refers to the deg... More and higher conversionDefinition In the realm of SEO, Conversion refers to the pro... More rates.
How can I improve my Email Deliverability?
Improve it by maintaining a clean email listDefinition By forwarding the email, you ensure that your tea... More, authenticating your domain, optimizing email content, and monitoring engagementDefinition Engagement in content marketing refers to the deg... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More.
What are the benefits of high Email Deliverability?
Benefits include higher open rates, better engagementDefinition Engagement in content marketing refers to the deg... More, increased trust from email providers, and improved marketing ROI.
How do I measure the success of Email Deliverability?
Measure success using metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More like delivery rate, bounce rateDefinition Bounce Rate in social media marketing refers to t... More, open rateDefinition Open Rate in Email Marketing refers to the percen... More, spam complaint rate, and unsubscribe rate.
Can Email Deliverability be affected by my email content?
Yes, using spammy words or phrases and poor email design can negatively impact deliverability.
What types of authentication should I use for Email Deliverability?
Use SPF, DKIM, and DMARC to authenticate your emails and improve deliverability.
How often should I monitor my Email Deliverability metrics?
Regular monitoring is crucial; ideally, you should review these metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More after each campaignDefinition An SEO campaign involves focused, Organised effor... More and adjust strategies as needed.
What should I avoid to maintain good Email Deliverability?
Avoid sending emails to inactive or invalid addresses, using spammy content, and neglecting authentication protocolsDefinition Authentication protocols are systematic processes... More.
