Definition
Girl Math in social mediaWhat is Social Media? Social media refers to online platform... marketing is a playful analogy that simplifies complex marketing metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... and ROI calculations into relatable ones. It is an easy-to-understand concept. The term derives from the popular TikTok trend that humorously explains spending habits through a personalised, rationalised lens. In the context of marketing, Girl Math translates data-driven strategies into consumer-friendly stories, helping audiences and clients of an SEO company in Auckland better understand campaignDefinition An SEO campaign involves focused, Organised effor... impacts and value.
By applying Girl Math in campaigns, marketers can humanize their analyticsDefinition In SEO, analytics involves collecting, measuring,..., connecting with audiences in a relatable way while demystifying complex metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... like engagementDefinition Engagement in content marketing refers to the deg... rates, click-through rates (CTR), and conversions.
How You Can Use
An example of Girl Math in social mediaWhat is Social Media? Social media refers to online platform... marketing could involve a digital marketing agency in Auckland explaining how a small upfront investment in an ad campaignDefinition An SEO campaign involves focused, Organised effor... leads to significant returns. For instance, “Spending $100 on this ad generated 10 new customersDefinition Customers, in the context of SEO, refer to indivi..., each worth $200, so essentially, the ad paid for itself in two days.”
This framing breaks down the math in a digestible way, resonating with clients and audiences who may not be familiar with traditional performance metricsWhat are Metrics in the context of SEO? Metrics in SEO refer.... Similarly, a performance marketing agency might use Girl Math to highlight how creating one GIF that receives 10,000 organic shares saves on paid advertising costs by achieving the same reach organically.
How to Calculate MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer...
To simplify marketing metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... using Girl Math, focus on relatability and benefit-first perspectives. Example calculations include:
- Ad ROI Explained Relatably:
For every $1 spent, we earn $5 back. - EngagementDefinition Engagement in content marketing refers to the deg... Value Per Post:
EngagementDefinition Engagement in content marketing refers to the deg... Cost = (Total CampaignDefinition An SEO campaign involves focused, Organised effor... Spend / Total Engagements)
“Each like, share, or comment only cost us $0.10!” - Reach Justification:
ImpressionsDefinition Impressions track campaign effectiveness for digi... Value = (Equivalent Paid Ad Cost / Organic ImpressionsDefinition Impressions track campaign effectiveness for digi...)
“Those organic impressionsDefinition Impressions track campaign effectiveness for digi... saved us $500 in ad spend!”
Key Takeaways
- Simplify ROI: Break down complex performance data into relatable, client-friendly explanations.
- Emphasize Benefits: Highlight how small investments leadDefinition A Lead in the context of SEO refers to a potentia... to outsized gains in relatable terms.
- Use Playful Analogies: Add a touch of humor to demystify data.
- Drive Client Trust: Help clients see value through transparent, digestible metricsWhat are Metrics in the context of SEO? Metrics in SEO refer....
- Encourage Creativity: Use Girl Math to creatively present results that resonate with diverse audiences.
