Definition
Market Basket Analysis is an AI-driven data technique that identifies patterns in customer purchasing behaviour. It examines which products or services are frequently bought together, helping marketers predict future buying trends and cross-selling opportunities.
For a digital marketing agency in NZ, this analysis can reveal which content or product combinations attract users most. It helps marketers understand user intent and build campaigns that mirror customer preferences—like pairing blog topics with relevant service offers.
SEO experts apply similar logic to discover keyword pairings that perform well together in search results, while performance marketing teams use these insights to bundle offers or design more targeted ad campaigns that boost conversions.
An SEO agency can apply Market Basket Analysis to identify which blog articles or landing pagesDefinition Landing pages are standalone web pages specifical... users visit together before converting.
Result: More accurate content placement, personalised product suggestions, and improved engagementDefinition Engagement in content marketing refers to the deg... across the customer journey.
Formula
Formula:
Confidence = (Transactions with A and B) ÷ (Transactions with A)
Example:
If 200 customersDefinition Customers, in the context of SEO, refer to indivi... buy “organic skincare” and 120 of them also purchase “herbal shampoo,”
Confidence = (120 ÷ 200) × 100 = 60%.
This means customersDefinition Customers, in the context of SEO, refer to indivi... who buy skincare have a 60% chance of also buying shampoo—guiding performance marketing strategies and upselling opportunities.
Key Takeaways
- Identifies product or content combinations frequently used together.
- Helps digital marketing agencies in NZ refine campaignDefinition An SEO campaign involves focused, Organised effor... targeting.
- Enables SEO experts to pair high-performing keywordsDefinition Keywords are crucial for SEO success as they conn... effectively.
- Boosts performance marketing efficiency with better ad bundlingDefinition Bundling, in the context of SEO (Search Engine Op....
- Encourage It is a data-driven approach to enhance sales and conversions.
FAQs
What is Market Basket Analysis?
It’s a data-mining technique that finds relationships between items frequently bought or used together.
How does it help a digital marketing agency in NZ?
It guides agencies to bundle content or services that naturally appeal to similar audiences.
How can SEO experts use this analysis?
They can uncover keyword pairs that improve trafficDefinition In the context of SEO (Search Engine Optimisation... and engagementDefinition Engagement in content marketing refers to the deg... in search results.
Why is it vital for performance marketing?
It improves ad targeting and increases cross-sell potential by understanding buying links.
Can it apply to non-retail content marketing?
Yes — it helps pair content themes, CTAs, or offers for stronger engagementDefinition Engagement in content marketing refers to the deg... results.
