Definition
Natural Language Generation (NLG) is an AI technique that converts data into human-like text automatically. It analyses structured inputs, recognises patterns, and produces readable content in natural language. NLG reduces manual writing, ensures consistency, and improves scalability. For example, a performance marketer in Auckland can generate weekly campaignDefinition An SEO campaign involves focused, Organised effor... reports automatically. It also helps teams maintain tone, style, and brand voice across multiple channelsDefinition Channels in the context of SEO refer to the vario....
Usage Example
A digital marketing agency in Auckland uses NLG to create product descriptions, blog posts, and email campaigns automatically. The system reads data, trends, and previous content to generate coherent text for multiple platforms. This saves time, reduces human errors, and increases content output. An SEO audit expert in Auckland can use NLG to summarise site performance insights for clients efficiently.
Formulas and Calculations
| Metric | Formula | Input Data | AI Output | Human Output | Result |
|---|---|---|---|---|---|
| Content Efficiency | AI Words ÷ Manual Words | 3000 vs 1000 | 3000 words | 1000 words | 3× faster |
| Time Saved | Manual Hours – AI Hours | 10 hrs vs 3 hrs | 3 hrs | 10 hrs | 7 hrs saved |
| Cost Reduction | Manual Cost – AI Cost | $500 vs $150 | $150 | $500 | $350 saved |
| Consistency | Matching Sentences ÷ Total Sentences | 48/50 | 48 | 50 | 96% consistent |
| Output Volume | AI Content ÷ Manual Content | 15 items vs 5 items | 15 | 5 | 3× more content |
Key Takeaways
- NLG automates content creation, saving time and effort.
- It ensures consistency in tone and style across content.
- It increases output volume for campaigns quickly.
- Teams, including digital marketing agencies in Auckland, can scale content efficiently.
- NLG helps performance marketers generate reports, posts, and email copy faster.
