Definition

An email sender’s reputation is represented numerically in email marketingDefinition Email marketing utilises emails to promote produc... More by their sender score, which runs from 0 to 100. A higher score denotes a better reputation. This score is determined by looking at a number of variables over the course of a rolling 30-day period, including email volume, bounce rates, complaint rates, spam traps, and other email sending behaviors. Sender Score is a proprietary metric provided by Validity, a company specializing in email deliverabilityDefinition Email deliverability refers to the ability of an ... More and reputation management.

The sender score is crucial for email marketers because it directly influences email deliverabilityDefinition Email deliverability refers to the ability of an ... More. Internet Service Providers (ISPs) and mailbox providers use sender reputationDefinition Sender Reputation in Email Marketing is a score t... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More like Sender Score to determine whether an email should be delivered to the recipient’s inbox, spam folderDefinition In email marketing, the spam folder is a designat... More, or be blocked entirely. A high sender score indicates that the sender is reputable and that their emails are likely to reach the recipient’s inbox. Conversely, a low sender score suggests that the sender’s emails may be marked as spam or rejected.

How You Can Use

These actions should be taken in order to use Sender Score in email marketingDefinition Email marketing utilises emails to promote produc... More:

1. Monitor Your Sender Score: Regularly check your sender score using tools like Validity’s Sender Score service. This helps you stay informed about your email reputation and identify any potential issues early.
2. Analyze your email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More: Pay attention to key metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More such as bounce rates, complaint rates, and spam trapDefinition In email marketing, a spam trap is an email addre... More hits. These metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More directly impact your sender score.
3. Maintain List HygieneDefinition List Hygiene in Email Marketing refers to the pra... More: Regularly clean your email listDefinition An email list is a collection of email addresses ... More to remove inactive or invalid email addresses. This helps reduce bounce rates and improve overall email performance.
4. Follow best practices: Implement email marketingDefinition Email marketing utilises emails to promote produc... More best practices such as using a double opt-inDefinition Double opt-in is a process where users confirm th... More process, segmenting your email listDefinition An email list is a collection of email addresses ... More, personalizing emails, and providing valuable content to recipients.
5. Monitor EngagementDefinition Engagement in content marketing refers to the deg... More: Track recipientDefinition In email marketing, the recipient refers to the i... More engagementDefinition Engagement in content marketing refers to the deg... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More such as open rates and click-through rates. Positive engagementDefinition Engagement in content marketing refers to the deg... More signals can help improve your sender score.

Example:

Imagine you are an email marketer for a retail company, and you notice that your email open rates have been declining. You decide to check your sender score using Validity’s sender score tool and find that your score has dropped to 65, indicating a mediocre reputation.

To improve your sender score, you take the following steps:

1. Clean Your Email ListDefinition An email list is a collection of email addresses ... More: Remove email addresses that have not engaged with your emails in the past six months.
2. Segment Your AudienceDefinition The term "Audience" refers to the group of indivi... More: Create targeted segments based on customer preferences and behaviors to send more relevant content.
3. Optimize Content: Ensure your emails provide value to your recipients with personalized offers and useful information.
4. Monitor MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More: Keep an eye on your email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More and adjust your strategy as needed.

Over time, you notice an improvement in your Sender Score, which leads to higher open rates and better overall email performance.

Key Takeaways

1. Impact on Deliverability: Sender Score directly affects whether your emails land in the inbox, spam folderDefinition In email marketing, the spam folder is a designat... More, or are blocked.
2. Monitoring Tools: Use tools like Validity’s Sender Score to track your email reputation.
3. List HygieneDefinition List Hygiene in Email Marketing refers to the pra... More: Regularly clean your email listDefinition An email list is a collection of email addresses ... More to remove inactive or invalid addresses and reduce bounce rates.
4. EngagementDefinition Engagement in content marketing refers to the deg... More: Foster positive engagementDefinition Engagement in content marketing refers to the deg... More by providing relevant content and clear calls to action.
5. Best Practices: Follow email marketingDefinition Email marketing utilises emails to promote produc... More best practices to maintain a high Sender Score and improve email deliverabilityDefinition Email deliverability refers to the ability of an ... More.

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