Sender Score

Definition

In email marketingDefinition Email marketing utilises emails to promote produc..., a sender’s reputation is quantified by their sender score, which is a number between 0 and 100. A higher score indicates an improvement in reputation. During a rolling 30-day period, a number of variables are examined to determine this score, including email volume, bounce rates, complaint rates, spam traps, and other email-sending behaviours. Validity, a business that specialises in email deliverabilityDefinition Email deliverability refers to the ability of an ... and reputation management, offers a proprietary metric called Sender Score.

The sender score is crucial for email marketers because it directly influences email deliverabilityDefinition Email deliverability refers to the ability of an .... Internet Service Providers (ISPs) and mailbox providers use sender reputationDefinition Sender Reputation in Email Marketing is a score t... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... like Sender Score to determine whether an email should be delivered to the recipient’s inbox, spam folderDefinition When it comes to email marketing, the spam folder..., or be blocked entirely. A high sender score indicates that the sender is reputable and that their emails are likely to reach the recipient’s inbox. Conversely, a low sender score suggests that the sender’s emails may be marked as spam or rejected.

How You Can Use

These actions should be taken in order to use Sender Score in email marketingDefinition Email marketing utilises emails to promote produc...:

1. Monitor Your Sender Score: Regularly check your sender score using tools like Validity’s Sender Score service. This helps you stay informed about your email reputation and identify any potential issues early.
2. Analyze your email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer...: Pay attention to key metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... such as bounce rates, complaint rates, and spam trapDefinition In email marketing, a spam trap is an email addre... hits. These metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... directly impact your sender score.
3. Maintain List HygieneDefinition List hygiene in Email Marketing refers to the pra...: Regularly clean your email listDefinition By forwarding the email, you ensure that your tea... to remove inactive or invalid email addresses. This helps reduce bounce rates and improve overall email performance.
4. Follow best practices: Implement email marketingDefinition Email marketing utilises emails to promote produc... best practices such as using a double opt-inDefinition Double opt-in is a process where users confirm th... process, segmenting your email listDefinition By forwarding the email, you ensure that your tea..., personalizing emails, and providing valuable content to recipients.
5. Monitor EngagementDefinition Engagement in content marketing refers to the deg...: Track recipientDefinition In email marketing, the recipient refers to the i... engagementDefinition Engagement in content marketing refers to the deg... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... such as open rates and click-through rates. Positive engagementDefinition Engagement in content marketing refers to the deg... signals can help improve your sender score.

Example:

Imagine you are an email marketer for a retail company, and you notice that your email open rates have been declining. You decide to check your sender score using Validity’s sender score tool and find that your score has dropped to 65, indicating a mediocre reputation.

To improve your sender score, you take the following steps:

1. Clean Your Email ListDefinition By forwarding the email, you ensure that your tea...: Remove email addresses that have not engaged with your emails in the past six months.
2. Segment Your AudienceDefinition The term "Audience" refers to the group of indivi...: Create targeted segments based on customer preferences and behaviors to send more relevant content.
3. Optimize Content: Ensure your emails provide value to your recipients with personalized offers and useful information.
4. Monitor MetricsWhat are Metrics in the context of SEO? Metrics in SEO refer...: Keep an eye on your email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... and adjust your strategy as needed.

Over time, you notice an improvement in your Sender Score, which leads to higher open rates and better overall email performance.

Key Takeaways

1. Impact on Deliverability: Sender Score directly affects whether your emails land in the inbox, spam folderDefinition When it comes to email marketing, the spam folder..., or are blocked.
2. Monitoring Tools: Use tools like Validity’s Sender Score to track your email reputation.
3. List HygieneDefinition List hygiene in Email Marketing refers to the pra...: Regularly clean your email listDefinition By forwarding the email, you ensure that your tea... to remove inactive or invalid addresses and reduce bounce rates.
4. EngagementDefinition Engagement in content marketing refers to the deg...: Foster positive engagementDefinition Engagement in content marketing refers to the deg... by providing relevant content and clear calls to action.
5. Best Practices: Follow email marketingDefinition Email marketing utilises emails to promote produc... best practices to maintain a high Sender Score and improve email deliverabilityDefinition Email deliverability refers to the ability of an ....

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