Definition
Shared IPs, in email marketingDefinition Email marketing utilises emails to promote produc... More, refer to a pool of internet protocol (IP) addresses used by multiple email senders. Email service providers typically manage these IPs and assign them to various accounts for sending email campaigns. Unlike dedicated IPs, which are assigned solely to one sender, shared IPs are a cost-effective option for businesses with lower email volumes or those new to email marketingDefinition Email marketing utilises emails to promote produc... More.
How You Can Use
Shared IPs are a suitable option for:
- Low-volume senders: Businesses sending a limited number of emails per day can benefit from shared IPs without needing the dedicated resources of a private IP.
- New email marketers: Starting with a shared IP allows new senders to establish their email reputation without a significant upfront investment.
Example:
An e-commerce store with a monthly newsletterDefinition A newsletter in email marketing is a regularly di... More (around 5,000 subscribersDefinition What are Subscribers? In the context of SEO, subs... More) can effectively utilize a shared IP for their email marketingDefinition Email marketing utilises emails to promote produc... More efforts. This offers a cost-efficient solution while they build their sender reputationDefinition Sender Reputation in Email Marketing is a score t... More.
Key Takeaways
- Cost-effective: Shared IPs are a budget-friendly option compared to dedicated IPs.
- Scalability: Ideal for senders with low to moderate email volumes.
- Reputation Building: Shared IPs allow new senders to establish their reputation gradually.
- ESP Management: The ESP takes care of IP reputation management for shared IPs.
- Potential Deliverability Impact: Other senders using the same pool can affect the deliverability of a shared IP.
FAQs
What is Shared IP in Email Marketing?
Shared IP is an IP address used by multiple senders to send their email campaigns, with its reputation influenced by the collective behavior of all users.
Why is Shared IP important in Email Marketing?
Due to the fact that all senders using a shared IP affect its reputation, shared IP can affect email deliverabilityDefinition Email deliverability refers to the ability of an ... More rates.
How can I monitor the reputation of a Shared IP?
Use the tools provided by your ESP to track email deliverabilityDefinition Email deliverability refers to the ability of an ... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More and reputation scores.
What factors influence the reputation of a Shared IP?
Factors include email volume, bounce rates, complaint rates, spam traps, and engagementDefinition Engagement in content marketing refers to the deg... More metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More like opens and clicks.
How can I improve the reputation of a Shared IP?
Follow best practices, maintain list hygieneDefinition List Hygiene in Email Marketing refers to the pra... More, monitor email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More, and provide valuable content to recipients.
What are the advantages of using a Shared IP?
Advantages include benefiting from the established reputation and higher sending limits of the shared IP.
What are the disadvantages of using a Shared IP?
Disadvantages include being affected by the actions of other senders using the same IP.
Can the reputation of a Shared IP be fixed?
Yes, by ensuring that all senders follow best practices and by the ESP taking action against problematic senders.
How does Shared IP affect email marketing ROI?
A good reputation for the shared IP leads to higher deliverability rates, which can improve engagementDefinition Engagement in content marketing refers to the deg... More and ROI.
Is Shared IP the same for all ESPs?
No, different ESPs may have different criteria and practices for managing shared IP pools.
