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SEO Solutions

Unlock the Untapped Potential of Your Business with Auckland SEO Experts

As SEO experts in Auckland we Track Your Digital Progress and Provide Actionable Insights to Help You Make Data-Driven Decisions.

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what-is-seo
What is SEO?

SEO stands for Search Engine Optimisation

SEO is a practice that will help increase the quantity and quality of traffic to a website through organic search engine results. Simply put, it’s about optimising various elements on your website to provide positive signals to search engines like Google, Bing, or Yahoo. 

By doing this, you improve your chances of ranking higher in search engine results pages (SERPs) when people search for relevant keywords or phrases related to your website or business. 

SEO involves various techniques, including keyword research, content optimisation, link building, and technical optimisation. All these elements are aimed at improving your website’s visibility by ensuring that it appears on page 1 of Google search results!

SEO Solutions

What are the components of SEO?

For the sake of simplicity, let’s compare your website to a convenience store. On-page SEO is like optimising the interior of your store. Just like you would organise your products for the right visibility and make the layout intuitive for customers, on-page SEO involves optimising the content, structure, and HTML code of a website.

This includes elements like keyword optimisation, meta tags, headings, and internal linking. Just like you would want your physical store to have attractive displays and signage, on-page SEO involves using engaging titles and descriptions to entice visitors to explore further! Using the right keywords on the right pages is important - ensuring that the pages are ranking for the right reasons.

On Page Optimisation

Content Optimisation

Internal Linking

Responsiveness

Page Speed

Structured Data

Off-page SEO is similar to spreading the word about your store beyond the marketplace. It’s about building your store’s reputation and authority through activities that take place off your website.

Similarly, off-page SEO involves actions taken outside of your website to improve its authority, relevance, and popularity. This includes strategies like link-building, guest posting, and content marketing. Off-page SEO, when done by a group of SEO experts, helps boost your website’s visibility and credibility.

Competitor Analysis

Backlink Analysis

Guest Posting

Content Marketing

Disavow Toxic Links

Link Building

Technical SEO is like the maintenance and setup of your store’s utilities and structure. It is like ensuring the plumbing, electricity, and the underlying structure of your store is in good shape.

Technical SEO focuses on optimising the technical aspects of a website to improve its crawling, indexing, and overall performance in search engine results. SEO experts in Auckland focus on Technical SEO to ensure that your website is technically sound and accessible to both users and search engine bots.

Sitemap/Robots.txt

Core Web Vitals

canonicalisation

Indexation

Website Security

Site Architecture

Our Services

Some of what we do under growth tracking

1. Google Analytics (GA4) and Tag Manager Audits

Do you find your website data confusing? We can help! We’ll carefully review your Google Analytics 4 and Google Tag Manager setup to find any problems with accuracy and ensure you’re gathering the correct information. It’s like giving your website’s tracking system a checkup.

2. Google Analytics (GA4) and Tag Manager Overhauls

Is your conversion tracking system old or not working well? We can fix that! We’ll completely rebuild your Google Analytics 4 and Tag Manager setup to ensure it’s accurate and efficient, and collects the data you need to make smart choices.

3. Google ads Conversion and Event Tracking

Curious about how people use your website after they click a Google ad? We’ll set up tools to track exactly what visitors do, like signing up for newsletters, submitting forms or buying products. We can also track other actions, like button clicks or watching videos, to learn more about user behavior.

4. Ecommerce Tracking Implementation

Selling things online? We’ll make sure your tracking is perfect! We’ll set up your system to accurately follow every step of the buying process, from when people look at products to when they make a purchase. This info will help you understand how customers behave and improve your online store.

5. Data Customisation and Enhanced Tracking

Looking to do more than just the basic conversion tracking? We can tailor your tracking system to capture specific data that’s important for your business goals. It’s like fine-tuning your website’s tracking to focus on the information that really matters to you.

6. Ecommerce Troubleshooting & Support

Having problems with your online store’s tracking?

We’ll investigate like detectives! Our team will carefully review your Google Analytics (GA4) and Tag Manager setup to find any accuracy issues and ensure you’re gathering the correct data. It’s like giving your website’s conversion tracking system a thorough checkup.

7. Offline Sales and Event Tracking

Not everything happens online!

We can help you track sales and events that occur offline. This way, you’ll get a full view of your marketing success, no matter where your sales happen.

8. Data Visualisation and Reporting

Feeling overwhelmed by all the data?

We’ll transform your numbers into clear visuals! Our team will create straightforward reports and graphics that quickly show how your website is doing. No more struggling with complicated spreadsheets—you’ll instantly see what’s working well and what needs attention.

9. Custom Conversion Tracking

Have specific conversion tracking needs?

We can design solutions just for you. Whether you have unique tracking challenges, we’ll collaborate with you to create a solution that fits your exact requirements.

Give your next SEO project a Kickstart!

It is the dream of every business owner to have their company dominate Google’s top results. And we agree. Our team of Auckland SEO experts tailor campaigns for your brand, give guidance that is best suited for your company, and support you through every step you take. 

Collaborate with the top SEO company in Auckland and get one step closer to your dream! Reach out to Kickstart Digital today and learn more about how we can help you. 

Ecommerce SEO

This process involves optimising your online store’s product pages, category pages, and overall website structure to attract more organic traffic and improve sales through search engine results. It’s all about ensuring that your products and related categories are ranking for the right keywords.

Video SEO

There are specific signals you can manipulate to get your videos ranking better. For example, enhancing titles, descriptions, and tags helps create traction for your videos on platforms like YouTube. It also encourages engagement through likes, shares, and comments to boost views and reach.

Local SEO

This will ensure your site shows up at the right place at the right time. Local SEO helps you target customers in a specific demographic by optimising your website and online presence to appear in local search results that usually follow the format of “a keyword” + “your suburb”.

App Store SEO

Think of this as optimising a storefront in a crowded market. App store SEO involves improving the visibility and discoverability of your mobile app within app stores like Google Play. This is typically done with keyword optimisation, app title and description optimisation, and user reviews and rating management.

Track SEO Success

how do we measure success in SEO?

Our efforts don’t end with just optimising your website - we track performance of your campaign to monitor growth.

Our team of SEO experts use data-driven methods to track growth.

clicks on google search
organic traffic on GA4
Measure Conversions From Organic Traffic
semrush keyword tracking

Clicks to Website On Google Search Console

Search Console provides data showing how often users saw or interacted with links to or content from your site, in Google Search, News, and Discover.

A Click is when a user clicks on a link on the Google search results page and it leads to your website.

Tracking site clicks gives us insights into what keywords your users are searching and which page on your website they land on.

Our SEO experts in Auckland analyse this data to improve your organic visibility. We use this imformation to align your pages to the right keywords so you show up for the right reasons.

TOOLS USED:

Measure Growth In Website Traffic

Like tracking clicks, measuring growth in website traffic is also another sure way of seeing the fruits of our optimisation efforts.

It helps assess the effectiveness of the marketing strategies and website optimisations we implemented while detecting any patterns and trends in user behaviour. This, in turn, will help us tailor any new strategies to suit the audience better.

It will also help set a realistic goal for increasing audience reach and engagement and allocate resources accordingly. It also gives us a proper look at what your audience likes on your site, enabling better targeting and customisation of content and marketing campaigns.

TOOLS USED:

Measure Conversions From Organic Traffic

Our SEO experts set up conversion events to keep track of specific actions users take on your website, whether they be in the form of purchases or sign-ups from organic search results.

This helps us in a few ways. We can assess the effectiveness of our organic search efforts. It lets us track the impact of SEO strategies on bottom-line metrics, providing insights into which tactics are most successful in driving conversions. It provides data on which keywords, landing pages, and content types are driving the most conversions.

Based on the data we gather, our team will either fine-tune the existing strategy further or introduce a new one for the best results.

TOOLS USED:

We Track And Report On Every Keyword’s Google Search Position

As the name implies, keywords are key to any SEO strategy. They are what search engines look for before ranking your site. This is why it is important to keep an eye on keywords and use them to find out where you are ranked.

It provides insights into where your website ranks for the chosen keywords and how the rankings fluctuate. As such, it also gives us a glimpse into competitor performance, and we can get some insights from there.

Kickstart helps you identify which keywords your web pages rank for and where they rank for those keywords over a period of time. This will then be implemented in all the SEO strategies.

TOOLS USED:

Client SEO Results

SEO Wins: Real Client Success

durable dog toys nz

Pet Industry

#1

Keyword - Durable dog toys NZ

~250

Monthly Searches

organic nappies

Baby Care Industry

#1

Keyword - Organic Nappies NZ

~500

Monthly Searches

Client Testimonials

I have been working with Kickstart Digital for the past few months, and I must say, it has been an incredibly positive experience. They have seamlessly managed my Google Ads, SEO, website development, and Facebook ads, delivering outstanding results.

From day one, their professionalism and expertise have been evident. They truly know their stuff, and have a sound understanding of the digital marketing landscape. Whenever I have questions or need assistance, the team quickly responds and provides insightful solutions!

One thing that sets them apart is their willingness to go above and beyond. Not only do they handle core services efficiently, but they also assist me with any ad hoc requests that I have. I have seen a significant improvement in my online presence and customer engagement since partnering with them and I’m excited to see where this goes.

Jessie Shi

Director, Gold Health NZ

I recently had the pleasure of experiencing exceptional service from Kickstart Digital, which resolved a complex issue related to Google Analytics 4 connectivity for our business.

We’ve tried to solve this issue for a month, including using Google support, but all without results. Kickstart Digital demonstrated not only technical expertise but also a genuine passion for providing outstanding service. They were able to solve the problem within an hour. It was evident that they genuinely cared about the success of our business and were invested in ensuring the GA4 connectivity issue was completely resolved.

Olga Ivanova

Digital Marketing Specialist, Debt Managers

Kickstart Digital has helped MyBlitz propel itself from a brick and mortar store to a thriving online business. Their expertise in creating our e-commerce store and setting up GA4 for tracking our e-commerce data has really helped us track our growth and understand our marketing spend! I would highly recommend their services if you’re looking to grow your business online.

Faisal Khan

Managing Director, MyBlitz

Shopify store speed optimization from 51 to over 75 – good work! Thanks!

Rachel Emmanuel

Director, Paul and Paulie

Kickstart has definitely kickstarted my business and I am impressed with Uppli’s communication and willingness to help.
Thanks

Owen Sinclair

Director, Shore Scape

I have been working with Uppli for 6 months now and have seen an increase in sales during this time.  Uppli goes above and beyond with helping me with things not just specific to marketing, but help with the website and other technical things that I struggle with.  He is continually changing things up so we can continue to grow each month.  I switched from a big company to Kick Start Digital and find this service with Uppli much more one-on-one specific to my personal business needs rather than just being another number in some big marketing firm.  I look forward to seeing what the future months look like!  A big thanks Uppli, it has been great working with you! :smiley: Tarah

Tarah Spyve

Director, Shine Pets

Kickstart did an amazing job of helping us launch our new UK website, including database migration, google tracking, Shopify theme customisation and SEO tasks. We look forward to continuing our relationship!

Kate Adler

Digital Sales Manager

Exceptional service delivering the result. Highly recommended!

Cindy Ren

Business Owner

Excellent customer service and results from my google ads campaign for my business Eclectic Boutique. Uppli is great to deal with and offers a very professional service which I’d highly recommend.

Chrisy Macleod

Business Owner

Uppli is a dedicated individual who is assisting us immensely in our Website SEO. Many thanks Uppli.

Mark Perratt

Director, Tanglin

Have been dealing with Kickstart for a few months now, sales & business are on a positive upwards trend.

Greg Chapman

Director, CPM Bullion

KickStart Digital are absolutely phenomenal. If you need an Auckland based SEO expert or need help making the most out of your Google Ads, then you’ve got to bring them on.

They’ve supported my business for 8+ months on a variety of projects, helping to increase our organic traffic by 10x in just 4 months!

Allen Hamilton

Director, Teamplayr
Talk To Us

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Location

Auckland based SEO Experts!

We’re a performance marketing agency right here in Kingsland, Auckland and we’re all about making your business soar! Our tech-savvy marketing pros in Auckland are ready to give your brand the attention and boost it deserves. Swing by for a cup of coffee (or beer😉), and let’s chat about how we can help your marketing game!

No Lock-in Contracts

Small But Dedicated Team

Our Prices Won't Break the Bank

377 New North Road,
Kingsland, Auckland 1021,
New Zealand

FAQs

Got Questions? We've Got Answers!

Yes, you can handle basic SEO tasks like updating titles, descriptions, and adding keywords, as well as setting up Google Search Console. However, more complex tasks like technical optimisation, backlink management, and fixing canonicalisation issues may require the knowledge of an SEO expert to ensure they’re done correctly.

Absolutely! SEO is still crucial for boosting online visibility and driving organic traffic. In 2024, nearly 40% of users click on the top organic result, and the top three organic spots capture about 68.7% of clicks. 

In contrast, paid ads, even those in the top positions, have much lower clicks, typically ranging from 1.2% to 2.1% for the top ad spots. These stats show that users trust organic search results more than paid ads, making SEO a valuable investment. 

 

Think of SEO as a spotlight for your small business. Just like a spotlight highlights a performer on stage, good SEO by experts shines a light on your website, making it stand out in the crowded digital space. With the right SEO techniques, you can ensure that your business gets noticed by the right audience, shining the spotlight exactly when relevant for you, even when competing with larger companies. It helps you draw in more visitors and build a strong online presence, all while keeping costs down compared to ongoing paid advertising.

It’s quite simple really, if you are an insurance broker based in Auckland and someone searches for “insurance broker auckland” and you show up in the first 3 positions, you’re likely to attract more relevant users who are actively looking for your services. That would result in more users reaching out to you, which in turn leads to more clients and proportionately more money in your bank account.

Common SEO mistakes include keyword stuffing, which can harm readability and result in penalties for your website, and neglecting mobile optimisation, which is quite important as a majority of users browse on mobile devices. Ignoring local SEO can also limit your visibility to nearby customers, and not updating outdated content can affect your relevance and consequently, your performance. Creating 1000s of backlinks by spending $5 on Fiverr is another common mistake to avoid.

Yes, local SEO can help your business rank higher in local search results, making it easier for nearby customers to find you. It boosts your business’s/ brand’s visibility in local search results, which helps target customers in your local area to find you. People are more likely to search online for local service businesses like hair/beauty salons or local businesses like cafes, restaurants, electrical stores, automotive parts dealers, etc. Google My Business is one of the most powerful digital marketing tools you can use for potential customers in your area to find you. This leads to increased walk-ins, enquiries, and sales for your business. 

This can be better understood with a metaphor. You can build your own house, but it would probably take you more time and will not be as good. Or you can get a professional who’s built 100’s of houses; they can cut costs, save time, and give you a much better outcome.

Let’s plan your strategy

Irrespective of your industry, Kickstart Digital is here to help your company achieve!

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