Take Charge of Your Ad Spend with Our CAC Calculator
Do you know how much you’re spending to get a customer through the door? Kickstart Digital’s CAC (Customer Acquisition Cost) Calculator makes it easy to figure out how much you’re spending to acquire each new customer. It’s a simple way to check if your marketing strategy is cost-effective or if you need to adjust your approach.
How to Use the CAC Calculator
Clickthrough rate or CTR is a way to measure ad performance. It lets you know how often users engage with your offer and ad creative. Here’s how you can measure CTR on your ads using our free tool.
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Gather your stats.
Get your total ad spend and the number of new customers from your ad platform or CRM system. These are usually easy to find in your campaign or sales dashboard. -
Enter the details.
Pop those numbers into our tool. Double-check them to make sure your figures are spot-on for accurate results. -
Pick your industry and platform.
Select your business’s industry and the ad platform you’re using (like Google or Meta). This helps us compare your results with relevant benchmarks in your field. -
Calculate and see your result!
Hit the “Calculate CAC” button and discover how much it’s really costing you to acquire a customer.
Why Use the CAC Calculator?
Know your costs
Find out if your customer acquisition strategy is sustainable or if you need to dial back your spend.
Tweak with confidence
Adjust your campaigns and marketing strategies based on clear, data-driven insights.
See where you stand
Compare your CAC with others in your industry to see if you’re on the right track.
Got Questions? We've Got Answers!
CAC (Customer Acquisition Cost) tells you how much you’re spending to acquire a new customer. It’s a crucial metric to track because it helps you measure the efficiency of your marketing campaigns and understand if you’re getting a good return on your investment.
Yep, it works for all platforms where you track ad spend and customer acquisition—Google, Meta, LinkedIn, and more.
Absolutely! It’s easy to use—just plug in your ad spend and new customer data, and you’re all set to see how much each new customer is costing you.
Try Kickstart Digital’s CAC Calculator today. It’s quick, simple, and helps you understand whether your marketing efforts are paying off.
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