Definition
The acceptance rate, or deliverability rate, is a vital email marketingDefinition Email marketing utilises emails to promote produc... metric indicating the percentage of emails successfully reaching recipients without being blocked or facing delivery issues, ensuring messages reach the intended audienceDefinition The term "Audience" refers to the group of indivi... effectively.
How You Can Use
Let’s say an online retailer sends a promotional email to a list of 5,000 subscribersDefinition In the context of SEO, subscribers refer to indiv.... The email report shows 4,800 successful deliveries and 200 bounces. Calculate the deliverability rate using this formula.
Calculations:
Deliverability Rate = (Number of Emails Delivered / Number of Emails Sent)×100
Deliverability Rate = (Number of Emails Sent / Number of Emails Delivered)×100
Imagine you’re a digital marketing agency in Auckland, New Zealand, running an email marketingDefinition Email marketing utilises emails to promote produc... campaignDefinition An SEO campaign involves focused, Organised effor... for a client. By tracking the acceptance rate of your emails, you can:
- Identify and address delivery issues: If your acceptance rate is low, it indicates that your emails are being blocked by spam filtersDefinition Spam filters in email marketing use automated sys... or encountering other delivery problems. You can investigate the root causes and take corrective measures.
- Optimise email content and sender reputationDefinition Sender Reputation in Email Marketing is a score t...: Analyze factors like email quality, sender reputationDefinition Sender Reputation in Email Marketing is a score t..., and list hygieneDefinition List hygiene in Email Marketing refers to the pra... to boost email campaignDefinition A company sends a coordinated set of individual e... effectiveness.
- Measure campaignDefinition An SEO campaign involves focused, Organised effor... effectiveness: A high acceptance rate is essential for the success of your email marketingDefinition Email marketing utilises emails to promote produc... campaigns, as it ensures that your messages are reaching your target audienceDefinition The term "Audience" refers to the group of indivi....
Formulas for Calculating
To monitor and improve your deliverability rate, use these formulas:
- Deliverability Rate :
Deliverability Rate = (Number of Emails Delivered / Number of Emails Sent)×100
Deliverability Rate = (Number of Emails Sent / Number of Emails Delivered)×100 - Bounce RateDefinition Bounce Rate in social media marketing refers to t... :
Bounce Rate = (Number of Bounced E-Mails / Number of Emails Sent)×100
Bounce Rate = (Number of Emails Sent / Number of Bounced Emails)×100
A low bounce rateDefinition Bounce Rate in social media marketing refers to t... is a good indicator of a high deliverability rate
By regularly calculating these metricsWhat are Metrics in the context of SEO? Metrics in SEO refer..., you can ensure that your email campaigns are effective and reaching the intended audienceDefinition The term "Audience" refers to the group of indivi....
Key Takeaways
Measure of Email Effectiveness: The acceptance rate is a vital metric for measuring the effectiveness of your email marketingDefinition Email marketing utilises emails to promote produc... campaigns.
Identify Delivery Issues: A low acceptance rate indicates that your emails are being blocked by spam filtersDefinition Spam filters in email marketing use automated sys... or encountering other delivery problems.
Optimise Email Campaigns: By analysing the factors that influence acceptance rates, you can optimise your email content, sender reputationDefinition Sender Reputation in Email Marketing is a score t..., and list hygieneDefinition List hygiene in Email Marketing refers to the pra... to improve deliverability.
Improve CampaignDefinition An SEO campaign involves focused, Organised effor... ROI: A high acceptance rate can leadDefinition A Lead in the context of SEO refers to a potentia... to improved campaignDefinition An SEO campaign involves focused, Organised effor... ROI as more emails reach your target audienceDefinition The term "Audience" refers to the group of indivi....
Benchmarking: Tracking your acceptance rate over time allows you to benchmark your performance and identify areas for improvement.
FAQs
What is the acceptance rate (deliverability rate) in email marketing?
The acceptance rate, or deliverability rate, measures the percentage of emails successfully delivered to recipients' inboxes out of the total sent.
Why is the deliverability rate important?
It indicates the effectiveness of your email campaigns and the health of your email listDefinition By forwarding the email, you ensure that your tea..., impacting your overall email performance.
What factors affect deliverability rate?
Factors include list quality, email content, sender reputationDefinition Sender Reputation in Email Marketing is a score t..., and email authentication practices.
How can I improve my deliverability rate?
Maintain list hygieneDefinition List hygiene in Email Marketing refers to the pra..., optimize email content, authenticate emails, and monitor your sender reputationDefinition Sender Reputation in Email Marketing is a score t....
What is a good deliverability rate?
A deliverability rate above 95% is generally considered good, indicating that most of your emails are reaching their intended recipients.
What causes a low deliverability rate?
Causes can include invalid email addresses, spammy content, poor sender reputationDefinition Sender Reputation in Email Marketing is a score t..., and lack of email authentication.
How often should I check my deliverability rate?
Monitor your deliverability rate after every major email campaignDefinition A company sends a coordinated set of individual e... to quickly identify and address any issues.
Can email authentication improve deliverability rate?
Yes, using protocols like SPF, DKIM, and DMARC helps improve sender reputationDefinition Sender Reputation in Email Marketing is a score t... and email deliverabilityDefinition Email deliverability refers to the ability of an ....
What is the difference between hard and soft bounces?
Hard bounces are permanent delivery failures due to invalid email addresses, while soft bounces are temporary issues such as full inboxes.
How do I handle bounced emails?
Regularly clean your email listDefinition By forwarding the email, you ensure that your tea... to remove addresses that result in hard bounces and address issues causing soft bounces to improve deliverability.
