Definition
Acceptance rate, also known as deliverability rate, is a critical metric in email marketingWhat is email marketing in the context of digital marketing?... More that measures the percentage of emails successfully delivered to recipients’ inboxes out of the total number of emails sent. This rate is an essential indicator of the effectiveness of your email campaigns and the health of your email list. High deliverability rates signify that your emails are reaching their intended audienceDefinition The term "Audience" refers to the group of indivi... More, while low rates can indicate issues with your email content, list quality, or sender reputation. Email service providers (ESPs) monitor this rate closely to ensure the integrity of their networks and the satisfaction of their users. Maintaining a high acceptance rate helps improve overall email performance and engagementWhat is engagement in the context of content marketing? Enga... More.
How You Can Use
Example
Let’s say an online retailer sends a promotional email to a list of 5,000 subscribersDefinition What are Subscribers? In the context of SEO, subs... More. After sending, the email report shows that 4,800 emails were successfully delivered, and 200 emails bounced (failed to be delivered). To calculate the deliverability rate, use the following formula:
Deliverability Rate Calculation : Deliverability Rate = (Number of Emails Delivered / Number of Emails Sent)×100
\text{Deliverability Rate} = \left( \frac{\text{Number of Emails Delivered}}{\text{Number of Emails Sent}} \right) \times 100
Deliverability Rate = (Number of Emails Sent / Number of Emails Delivered)×100
Deliverability Rate=(4,8005,000)×100=96%\text{Deliverability Rate} = \left( \frac{4,800}{5,000} \right) \times 100 = 96\%Deliverability Rate=(5,0004,800)×100=96%
In this example, the deliverability rate is 96%, indicating that the vast majority of emails reached their intended recipients. This high rate suggests that the retailer’s email list is healthy, and their content and sender reputation are strong. If the rate were significantly lower, the retailer would need to investigate potential issues such as invalid email addresses, poor email content, or problems with their email sending infrastructure.
Formulas for Calculating
To monitor and improve your deliverability rate, use these formulas:
- Deliverability Rate : Deliverability Rate = (Number of Emails Delivered / Number of Emails Sent)×100
\text{Deliverability Rate} = \left( \frac{\text{Number of Emails Delivered}}{\text{Number of Emails Sent}} \right) \times 100
Deliverability Rate = (Number of Emails Sent / Number of Emails Delivered)×100 - Bounce RateDefinition Bounce Rate is a metric used in web analytics to ... More : Bounce Rate = (Number of Bounced E-Mails / Number of Emails Sent)×100
\text{Bounce Rate} = \left( \frac{\text{Number of Bounced Emails}}{\text{Number of Emails Sent}} \right) \times 100
Bounce Rate = (Number of Emails Sent / Number of Bounced Emails)×100
A low bounce rateDefinition Bounce Rate is a metric used in web analytics to ... More is a good indicator of a high deliverability rate.
By regularly calculating these metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... More, you can ensure that your email campaigns are effective and reaching the intended audienceDefinition The term "Audience" refers to the group of indivi... More.
Key Takeaways
- Monitor Regularly: Keep a close eye on your deliverability rate to ensure your emails reach your subscribersDefinition What are Subscribers? In the context of SEO, subs... More.
- Maintain List Hygiene: Regularly clean your email list to remove invalid or inactive email addresses.
- Optimize Content: Ensure your email content is relevant, engaging, and compliant with spam regulations to improve deliverability.
- Authenticate Your Emails: Use authentication protocolsDefinition Authentication protocols are systematic processes... More like SPF, DKIM, and DMARC to enhance your sender reputation and email deliverability.
- Test and Analyze: Continuously test different aspects of your email campaigns and analyze performance to identify and address deliverability issues.
FAQs
What is the acceptance rate (deliverability rate) in email marketing?
The acceptance rate, or deliverability rate, measures the percentage of emails successfully delivered to recipients' inboxes out of the total sent.
Why is the deliverability rate important?
It indicates the effectiveness of your email campaigns and the health of your email list, impacting your overall email performance.
What factors affect deliverability rate?
Factors include list quality, email content, sender reputation, and email authentication practices.
How can I improve my deliverability rate?
Maintain list hygiene, optimize email content, authenticate emails, and monitor your sender reputation.
What is a good deliverability rate?
A deliverability rate above 95% is generally considered good, indicating that most of your emails are reaching their intended recipients.
What causes a low deliverability rate?
Causes can include invalid email addresses, spammy content, poor sender reputation, and lack of email authentication.
How often should I check my deliverability rate?
Monitor your deliverability rate after every major email campaignDefinition A Campaign in the SEO space refers to a focused a... More to quickly identify and address any issues.
Can email authentication improve deliverability rate?
Yes, using protocols like SPF, DKIM, and DMARC helps improve sender reputation and email deliverability.
What is the difference between hard and soft bounces?
Hard bounces are permanent delivery failures due to invalid email addresses, while soft bounces are temporary issues such as full inboxes.
How do I handle bounced emails?
Regularly clean your email list to remove addresses that result in hard bounces and address issues causing soft bounces to improve deliverability.
