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Ad Auction - Marketing Glossary

Ad Auction

The ad auction is the automated process by which Google determines which ads are shown to users for a given search query and in what order they appear on the search engine results page. The outcome of the ad auction is influenced by factors like keyword bids, ad quality, relevance, and the user’s location and device. Advertisers compete in these auctions to secure ad placements and reach their target audience effectively.

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