Definition
An inactive list in email marketingDefinition Email marketing utilises emails to promote produc... refers to a segment of your email subscribersDefinition In the context of SEO, subscribers refer to indiv... who have not engaged with your emails over a specific period of time. These subscribersDefinition In the context of SEO, subscribers refer to indiv... have stopped opening, clicking, or interacting with your email content. Managing an inactive list is crucial for maintaining the health and effectiveness of your email marketingDefinition Email marketing utilises emails to promote produc... campaigns.
How You Can Use
Inactive lists can be leveraged to re-engage or clean up your subscriber base.
Example: A retail brand identifies a segment of their email listDefinition By forwarding the email, you ensure that your tea... that hasn’t engaged in the past six months. They create a re-engagement campaignDefinition A re-engagement campaign in email marketing is a ... offering a special discount to entice these inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... back to active status. Those who still don’t engage after the campaignDefinition An SEO campaign involves focused, Organised effor... are removed from the list to maintain list hygieneDefinition List hygiene in Email Marketing refers to the pra... and improve overall deliverability rates.
Identifying inactive subscribersDefinition In the context of SEO, subscribers refer to indiv...:
There’s no one-size-fits-all approach to defining inactivity. Common factors include:
- No Opens: SubscribersDefinition In the context of SEO, subscribers refer to indiv... who haven’t opened any emails in a set timeframe (e.g., 3 months).
- No Clicks: SubscribersDefinition In the context of SEO, subscribers refer to indiv... who haven’t clicked on any links within your emails for a defined period.
- Low EngagementDefinition Engagement in content marketing refers to the deg...: SubscribersDefinition In the context of SEO, subscribers refer to indiv... with consistently low engagementDefinition Engagement in content marketing refers to the deg... compared to historical averages.
The specific criteria for your inactive list will depend on your email frequencyDefinition Frequency in Social Media Marketing refers to the... and typical subscriber behavior.
Formulas or Calculations
Calculations for managing an inactive list might include determining the engagementDefinition Engagement in content marketing refers to the deg... threshold (e.g., no opens or clicks within six months) and measuring the success of re-engagement campaigns through metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... like open rates, click-through rates, and conversionDefinition In the realm of SEO, Conversion refers to the pro... rates.
Key Takeaways
- Improved Deliverability: Removing inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... can improve your overall email deliverabilityDefinition Email deliverability refers to the ability of an ... rates.
- Higher EngagementDefinition Engagement in content marketing refers to the deg...: Focusing on active subscribersDefinition In the context of SEO, subscribers refer to indiv... can increase your email engagementDefinition Engagement in content marketing refers to the deg... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer....
- Cost Efficiency: Reducing your list size by removing inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... can lower your email marketingDefinition Email marketing utilises emails to promote produc... costs.
- Re-engagement Opportunities: Targeted campaigns can help bring inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... back to active status.
- Better Data Quality: Maintaining a clean list ensures more accurate data for analyticsDefinition In SEO, analytics involves collecting, measuring,... and decision-making.
FAQs
What is an inactive list in email marketing?
An inactive list consists of subscribersDefinition In the context of SEO, subscribers refer to indiv... who have not engaged with your emails over a defined period.
Why is it important to manage an inactive list?
Managing an inactive list helps improve deliverability, engagementDefinition Engagement in content marketing refers to the deg..., and cost efficiency of your email marketingDefinition Email marketing utilises emails to promote produc... campaigns.
How do I identify inactive subscribers?
Track subscriber engagementDefinition Engagement in content marketing refers to the deg... metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... such as opens, clicks, and interactions over a specified timeframe.
What strategies can I use to re-engage inactive subscribers?
Use personalized re-engagement campaigns, special offers, or surveys to understand and rekindle interest.
When should I remove inactive subscribers from my list?
After attempts to re-engage them have failed, it's beneficial to remove them to maintain list hygieneDefinition List hygiene in Email Marketing refers to the pra....
How does an inactive list affect email deliverability?
A high percentage of inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... can lower your sender reputationDefinition Sender Reputation in Email Marketing is a score t... and increase the chances of emails landing in spam folders.
Can I re-engage inactive subscribers automatically?
Yes, automated re-engagement campaigns can be set up to target inactive subscribersDefinition In the context of SEO, subscribers refer to indiv... periodically.
What are common benchmarks for identifying inactivity?
Common benchmarks include no email opens or clicks within the last 3, 6, or 12 months, depending on your email frequencyDefinition Frequency in Social Media Marketing refers to the....
What tools can help manage inactive lists?
Email marketingDefinition Email marketing utilises emails to promote produc... platforms like Mailchimp, HubSpot, and CampaignDefinition An SEO campaign involves focused, Organised effor... Monitor offer tools to segment and manage inactive subscribersDefinition In the context of SEO, subscribers refer to indiv....
Is it better to delete inactive subscribers or keep them?
It's generally better to remove them after re-engagement attempts fail, as keeping them can negatively impact your email metricsWhat are Metrics in the context of SEO? Metrics in SEO refer... and deliverability.
