Skip to content Skip to footer
Quality Score Thresholds - Marketing Glossary

Quality Score Thresholds

Google Ads assigns a Quality Score to keywords on a scale from 1 to 10, with 10 being the highest. Meeting or exceeding specific Quality Score thresholds can result in lower CPCs and better ad positions. Advertisers strive to optimize their campaigns to achieve higher Quality Scores.

Let’s Plan Your Strategy

Irrespective of your industry, Kickstart Digital is here to help your company achieve!